My first post as the newest member of Trendline Interactive was as hard to write as my first ever blog post on Email Marketing. How do you say everything you want to say in a few paragraphs? After a few false starts working through Jay Baer’s Blog Post Worksheet (which I have given to numerous clients over the years and use myself to flesh out a post idea), I realized that this first post is more like an email marketing program. You can’t say everything at once – you need a narrative. So, this is my story.
I have spent the last 5 years working at eROI, a digital marketing company that grew out of an email marketing focused company called emailROI. Initially we were solely focused on email marketing campaigns – creative, HTML, content, analytics and execution. But, as we all know, email marketing is the gateway drug to the full brand experience online. Email is the handshake that leads to the “get together” that leads to the party you’ll never forget. Email connects people with the brands they love. And when done right – the time of day, subject line, pre-header, etc… doesn’t matter. It’s email you are looking forward to, and, you open every time. It’s on equal weight with an email from a friend or loved one. That is the type of email relationship every company strives – or should – strive for.
Over the years as eROI evolved, we started creating email campaigns that went viral, then websites, online communities, in-depth digital strategies, complex databases, ecommerce, mobile and web applications.
Through all that time, my one true passion has always been the medium that tied everything together – Email Marketing.
I won’t lie. It’s tough to leave the people that you have grown with, learned from, and argued with for the greater good of the internet. They are family and I will miss them, personally and professionally. Having said that (copyright Larry David), I wouldn’t be able to sleep at night knowing I didn’t devote myself fully to the channel I adore the most.
I am ecstatic to be joining the team at Trendline Interactive. I feel incredibly fortunate to be joining forces with incredibly smart and experienced folks who have a true passion for creating a better email marketing experience – for both clients and subscribers.
And let’s not kid ourselves. We have a job to do. Our job is to help our clients make money. But email programs don’t have to be run Gordon Gecko-style. Why? Because they asked you to send them emails. What’s going on in your company? What is the latest news? Subscribers want to be the first one to buy that new shoe, watch the latest video, or eat at that new restaurant before anyone else. They asked you to tell them first.
So how do we do that?
Every company faces unique challenges with both Email Marketing and online communication. There are no magic bullets to solve problems in this space. The only way we can help you do that is learn about your company, business model, audience, infrastructure, and content. That is what Trendline plans to do.
So, when I was presented with the opportunity to join Trendline, I figured that an equal mix of experience from large brands, email service providers, digital agencies, and passion – we have the right pieces in place to help our clients figure it out. At the end of the day, everyone should win – sender and receiver.
I look forward to helping our clients find paths to achieve their business goals and help them forge a better, more fruitful relationship with subscribers through mutually beneficial email marketing.
Here’s to better email for all! Let’s turn it up to 11.