Email Marketing is a lot like Short Films
Alex Williams | June 4, 2012
I had the pleasure of speaking at the Emerge conference recently, and one of the keynote speakers, Jim Cartwright from Saatchi & Saatchi X, showed a video that pretty much summed up what I’ve been trying to get through to email marketers – make your point quickly: Pretty great right? Especially when you consider that the 2 seconds he mentions is pretty much exactly how much time you have with a subscriber before they decide whether to continue reading, got the next message in their inbox, or delete. Take a look at your emails with that video in mind. Are you “pinching” your subscribers fast enough with clear headlines, interesting content-appropriate visuals, and call-to-actions that tell the user where they are going? Do they look great on multiple scree-sizes, not just one? Emails can look great, please the audience, and drive the bottom-line: all at the same time. That is our creative philosophy here at Trendline in a nutshell.