Setting Expectations In The Email Sign Up Form @eVanity
Andrew Kordek | August 14, 2012
Email bloggers and experts for years have long talked about setting expectations with their subscribers when they sign up for email. We have always said that frequency, preference and the “what’s in it for me” factor should exist and we sometimes feel as if we beat our heads against the wall since most tend to talk about it over and over. I have signed up for a lot of email in my life and have rarely come across what I would consider a near perfect form for people to sign up for email….until tonight. Picture this..it’s late and I am trolling a popular ESP’s site (Bronto) looking at their customer lists hoping to get some inspiration and I come across eVanity.com. I go to the site and I find their opt in location and get to this page below: Take a good hard look at what they ask for, what they tell you and what they want from the subscriber upfront…..as it’s pretty fantastic. It’s clear, concise and sets all of the expectations upfront, which is a rare thing and I am digging on this. I rarely come across companies that make the signup experience this way and when I do, I like to highlight them. We used to give out these things called Trendies last year, but I am going to have to say that this signup page is by far the clear winner of the quarter for “Best Sign Up and Expectation Setting” from any company I have run across in a long time. Bravo @eVanity….now are your emails targeted and do you honor these preferences?