Apple’s Passbook is a big deal for Email Marketing
Alex Williams | September 21, 2012
Here at Trendline, we are very focused on making email and mobile work together. One key aspect of that is working with and launching apps from emails on popular smartphone operating systems like iOS and Android. When the iPhone 5 drops and iOS 6 adoption increases, email marketers will be happier than the Apple fanboys. The reason is Passbook, which email is going to play a huge role in.