Author: Andrew Kordek

Chief Strategist & Co-Founder

The Power of No

The Power of No
I am convinced that the most used word in the English language is the word “No”.  Babies sometimes say it as their first word and it seems that we use it consistently as we grow up and well into adulthood.  As a parent, I have used it quite a bit – “No…you cannot have an ice... Read more »

What Do You Do When You Are Done Testing Your Email Program?

Email Program
The operative word here is “done”.  First, you are never done testing because the winner is the new control and you will always need to be thinking of ways to beat the control.  Second, your email program is in a constant state of change and you need to be rolling with that change. Having a... Read more »

74 Segments Gets You To The Back Of The Email Bus

Email Segmentation
When I was young, the cool kids sat at the back of the bus.  They would do all sorts of cool things according to us kids who were not invited back there.  In fact, we all thought that they were better than us and they were reaping some rewards that we could never get.  Truth... Read more »

Why an Email Marketing Agency?

Trendline Interactive is a fast growing email marketing agency, and one of the things I spend a lot of time doing is interviewing new talent interested in joining our company.  A question that is commonly asked by candidates is “Why an agency that just focuses on email marketing?” Six and half years ago when Morgan... Read more »

The Best Day and Time to Send Email Is…

It’s been two years since I wrote this post poking fun at all the different statistics (and quotes) regarding the best day and time to send email, and how utterly ridiculous it would be to try to make heads or tails of all the conflicting information. It’s 2016, and my position on this very topic... Read more »

Gmail Authentication Alerts: Everything You Need to Know

gmail authentication alerts
Changes to Gmail Authentication Alerts Following updates to gmail authentication alerts is important because Gmail continues to play an important role in every organization’s email marketing program. In fact, Gmail has 900 million worldwide users which means they could be the largest domain in your database right now. In a not-so-sudden move, the Gmail team is... Read more »

Deep Thoughts in Email Marketing — July 2016 Edition

July is about apple pie, parades, fireworks and of course … deep thoughts on email marketing. 1. Lifetime value is often talked about, but what about lifetime lost value? 2. What would it take to have a former spammer (now turned good) run your email program? 3. How does a funeral home approach lifecycle emails?... Read more »

QA Q&A — Sophie Schweitzer

15 Questions with Trendline’s Senior QA Coordinator   What was the deciding factor in you coming to Trendline? My degree is in Marketing, but I wasn’t sure what path I wanted to take in that field. When I read about the QA position at Trendline, I realized that a lot of my strengths lined up... Read more »

Email Is Not Having a Resurgence, Dammit!

Email resurgence
I am sick and tired of reading and hearing about how email marketing is making a comeback in digital marketing this year. Many publications are hailing the “rebirth” of email, but the truth of the matter is, it never left. In fact, it’s been strong for many years, but people haven’t paid attention because they have been focused... Read more »