One of the greatest marketing lessons I have learned came from my Sociology grad school advisor. After spending considerable effort preparing to present ideas for my first big research project I opened with the comment, “In my experience…” My advisor stopped me mid-sentence, his eyes got large, and he took a deep breath. “Listen to... Read more »
One of the questions I consistently hear during the first call with a prospective client is, “How much does an email agency cost?” or “How do email agencies structure their fees?” In reality, price is an important screener for both parties. Email Marketing Agency Costs: The Buyer’s Side For the buyer, it’s important to know... Read more »
The Enterprise Email Service Provider (ESP) landscape continues to evolve, and the competition is as fierce as ever. Instead of going into the strengths and weaknesses of individual providers (there are a number of buyers’ guides that regularly address this in depth), a general overview of the strengths and weaknesses of the different types of... Read more »
Trendline Interactive is a proud participant in the first ever Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG). As a researcher myself, I was impressed by the measures taken to ensure the report was both fair and accurate. (Free Download Below) Most comparative evaluations of agencies come down to a few key... Read more »
Trendline Interactive is pleased to announce that a member of our technology team, Krista Seidemann, has achieved the notable certification of Eloqua Luminary. This is the highest level of achievement in the Oracle/ Eloqua ecosystem, and Krista joins the ranks of less than 100 Luminaries worldwide. Attainment of this certification — which involves attending over... Read more »
We know that the amount of content available to consumers has increased dramatically in recent years. The dramatic increase in supply, combined with consumers’ ability to easily search for content through search engines like Google and Bing, has fueled a corresponding increase in consumer demand for immediate answers, i.e., content. If we focus on the... Read more »
The email inbox is a competitive place. Success is not only dependent on stacking up favorably against your competitors in the marketplace; it is dependent on stacking up favorably against every other brand in the inbox.
Smartphones are having a profound impact on email use. Smartphone sales are surging, and email is one of the most common items people use their smartphone to access. Only calling and texting are more common smartphone activities.
Email started to become widely available in 1993, when services like AOL started to connect their proprietary email systems with the Internet. Not long after that, email marketing began taking shape. Which means that email marketing is approximately 18 years old. Thinking about email marketing in this context can be useful. Email is at its... Read more »
The prospect of privacy legislation and oversight looms ever-larger in the world of digital media. While the form this takes has yet to be determined, the reality is that people and politicians are becoming more aware of widespread prospects for data harvesting. Self-regulation is all very well, but at a time when all electronic media... Read more »