The Best Day and Time to Send Email Is…

It’s been two years since I wrote this post poking fun at all the different statistics (and quotes) regarding the best day and time to send email, and how utterly ridiculous it would be to try to make heads or tails of all the conflicting information. It’s 2016, and my position on this very topic... Read more »

Meeting Enterprise Marketer Demands, with Unmatched Email Expertise

Trendline Interactive was a proud participant in the second annual Email Marketing Agency Buyer’s Guide 2016, published by The Relevancy Group (TRG). Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle. Of particular interest to marketers the report... Read more »

How Much Does It Cost to Hire an Email Marketing Agency?

email cost of services trend line interactive
One of the questions I consistently hear during the first call with a prospective client is, “How much does an email agency cost?” or “How do email agencies structure their fees?” In reality, price is an important screener for both parties. Email Marketing Agency Costs: The Buyer’s Side For the buyer, it’s important to know... Read more »

Trendline Interactive Expands as Demand for Email Marketing Expertise Increases

Full-service email marketing agency adds 14 employees to industry-leading team, including former CareerBuilder marketing leader AUSTIN, Texas – August 16, 2016/PRWEB – Trendline Interactive, an independent full-service email marketing agency has added Scott Burdsall as Director of Email Strategy to its industry-leading strategy team. Burdsall, who spent the past five years leading the customer email... Read more »

Gmail Authentication Alerts: Everything You Need to Know

gmail authentication alerts
Changes to Gmail Authentication Alerts Following updates to gmail authentication alerts is important because Gmail continues to play an important role in every organization’s email marketing program. In fact, Gmail has 900 million worldwide users which means they could be the largest domain in your database right now. In a not-so-sudden move, the Gmail team is... Read more »

Overview of the Enterprise Email Service Provider Landscape

Email Service Provider
The Enterprise Email Service Provider (ESP) landscape continues to evolve, and the competition is as fierce as ever. Instead of going into the strengths and weaknesses of individual providers (there are a number of buyers’ guides that regularly address this in depth), a general overview of the strengths and weaknesses of the different types of... Read more »

Deep Thoughts in Email Marketing — July 2016 Edition

July is about apple pie, parades, fireworks and of course … deep thoughts on email marketing. 1. Lifetime value is often talked about, but what about lifetime lost value? 2. What would it take to have a former spammer (now turned good) run your email program? 3. How does a funeral home approach lifecycle emails?... Read more »

QA Q&A — Sophie Schweitzer

15 Questions with Trendline’s Senior QA Coordinator   What was the deciding factor in you coming to Trendline? My degree is in Marketing, but I wasn’t sure what path I wanted to take in that field. When I read about the QA position at Trendline, I realized that a lot of my strengths lined up... Read more »

Email Is Not Having a Resurgence, Dammit!

Email resurgence
I am sick and tired of reading and hearing about how email marketing is making a comeback in digital marketing this year. Many publications are hailing the “rebirth” of email, but the truth of the matter is, it never left. In fact, it’s been strong for many years, but people haven’t paid attention because they have been focused... Read more »

Why Don’t Email Re-engagement Campaigns Work All the Time?

Reengagement Campaigns
By now, you have certainly experienced the occasional “We Miss You”, “We Want You Back,” or “It’s been awhile” emails, either in your inbox or as a campaign specialist who has sent these to your un-engaged subscriber base. Everyone likes to ask: Do these sorts of emails work? Well, for some brands they do. Other... Read more »