It’s Award Season! Why Winning a Markie Is Important

As the deadline approaches for 2016 Markie award submissions (Feb 5), I thought it would be a good time to reflect upon why winning a Markie is so important. Markie awards are presented by Oracle to celebrate and recognize excellence in marketing. The winner in each category receives a beautiful statue to announce to the... Read more »

How to Use Customer Testimonials and Social Proofs in Email

We received an interesting email the other day from Z Gallerie, a home décor and furniture retailer. It caught our eye because of the inclusion of several variations on the “customer testimonial” tactic. Though it does contain straight quotes, they appear to be pulled from Twitter and what looks like product reviews (either on Z... Read more »

Revenue Per Email Acquisition Source

Due to the time constraints inherent in running an email program, getting questions answered in a timely fashion often proves difficult, if not impossible. Email marketers work with a variety of people, both internally and externally, to create campaigns and programs to acquire and onboard new subscribers. With so many people involved — each with... Read more »

Trendline Spotlight Featuring David Baker of Cordial

Earlier this year, I wrote a post about two companies that should be on every marketer’s radar, and it received a lot of interest from many of my industry colleagues. David Baker is one of the co-founders of Cordial and in my opinion is one of the smartest people in our industry. I had the... Read more »

Three Standout Subject Lines (and More!) from My Inbox This Weekend

My inbox this past weekend was an interesting one.  It had 3 standout subject lines and one very compelling, well messaged piece of creative. Tastefully Suggestive Tasting Table was able to use a rather suggestive and well know saying to push an article about our love for skewering meals.  It caught my attention not only for its... Read more »

The Interns Speak!

Before spending the summer at Trendline Interactive, email was just another mundane part of life: One more thing to check on the bus after Facebook and Instagram. Neither of us thought about the process behind email or the goals it was trying to achieve (even if we occasionally couldn’t resist clicking through to check out... Read more »

Trendline Interactive Records Highest Client Satisfaction Among Email Agencies

Trendline Interactive is a proud participant in the first ever Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG). As a researcher myself, I was impressed by the measures taken to ensure the report was both fair and accurate. (Free Download Below) Most comparative evaluations of agencies come down to a few key... Read more »

The Customer: Retention vs. Salvage

I recently went through the breakup process with a national brand that was delivering TV services to our house. While my world tends to be more technology focused, this breakup process was a clear case of misguided customer retention efforts.  And it was a perfect illustration for something that has bothered me for some time... Read more »