Deep Thoughts in Email Marketing — March 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. Imagine a day where every single email marketer and every single spammer pressed the send button at the same time. I wonder if English teachers secretly want to grade the grammar... Read more »

The Opposite of a Good Email Program Is a Great Email Program

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline” – James C. Collins, Good to Great Last February, people in the U.S. and around the world watched the Denver Broncos win the Super Bowl with a stifling defense and one of the best quarterbacks... Read more »

Seven Deep Thoughts On Email Marketing for February

I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you. Perhaps some of them will spawn a discussion at the office or in... Read more »

5,720 Emails and a 99.74% Error-Free Rate

Trendline has been a strategic email-marketing agency since its inception in 2010. We have quietly grown over the years to more than 40 people, and 2015 was an incredible year. One area of tremendous growth in 2015 was the quantity of campaigns we sent. As an agency, we sent out 5,720 email campaigns for all... Read more »

It’s Award Season! Why Winning a Markie Is Important

As the deadline approaches for 2016 Markie award submissions (Feb 5), I thought it would be a good time to reflect upon why winning a Markie is so important. Markie awards are presented by Oracle to celebrate and recognize excellence in marketing. The winner in each category receives a beautiful statue to announce to the... Read more »

How to Use Customer Testimonials and Social Proofs in Email

We received an interesting email the other day from Z Gallerie, a home décor and furniture retailer. It caught our eye because of the inclusion of several variations on the “customer testimonial” tactic. Though it does contain straight quotes, they appear to be pulled from Twitter and what looks like product reviews (either on Z... Read more »

Revenue Per Email Acquisition Source

Due to the time constraints inherent in running an email program, getting questions answered in a timely fashion often proves difficult, if not impossible. Email marketers work with a variety of people, both internally and externally, to create campaigns and programs to acquire and onboard new subscribers. With so many people involved — each with... Read more »

Trendline Spotlight Featuring David Baker of Cordial

Earlier this year, I wrote a post about two companies that should be on every marketer’s radar, and it received a lot of interest from many of my industry colleagues. David Baker is one of the co-founders of Cordial and in my opinion is one of the smartest people in our industry. I had the... Read more »