Two Things From My Inbox

Here are two things from my Inbox that I believe are share-worthy: Sent From My iPhone I subscribe to all of the potential presidential candidates’ email programs (so don’t think I am affiliated in any way with any candidate), and this one from Ted Cruz is interesting.  For those of us who work in email... Read more »

Top 5 Email Marketing Challenges

Whether it’s an in-house FTE or an agency you’re talking to, the general impression people have is that email marketing is easy.  Basically, it’s a digital version of direct mail.  Well, we have a saying here at Trendline Interactive: “Email marketing is hard.” Here’s why: 1) Data This is the biggest challenge we face with any client.  Whether it’s getting... Read more »

Three Things From This Weekend’s Inbox

Here are three things from this past weekend that stood out in my inbox: The Best Birthday Email This past weekend was my birthday, and after sifting through all of the typical birthday emails, this Virgin American one stood out for two reasons. First, it had an animated Richard B. dancing in the hero image,... Read more »

#CNX15 – A Blockbuster Conference in New York

This year’s Connections conference played out like a big-budget summer movie: the host city was bigger, the stakes higher, and the aspirations grander. Unfortunately, as with most summer blockbusters, the character development was sacrificed in order to make room for flashy action and special effects. Having the event in New York City was apropos given... Read more »

Click. Click. Boom.

You can never escape the constant grind of analyzing your email campaigns by their click thru rates, and calculating and re-calculating what constitutes a good click thru rate. In fact, some strategists and long-time, client-side email marketers have over the years become obsessed with how to increase click thru rates, but in the process, have failed... Read more »

5 Things I’ve Learned Since Joining Trendline Interactive

A little over a year ago, I was invited to Austin to see what some professional acquaintances had built, and to see if there was a fit for me. Today is the one-year anniversary of my first day on the job at Trendline Interactive. In a lot of ways, it doesn’t seem like it’s been... Read more »

A Recap of the 2015 Trendline Interactive Email Summit

This last week, the entire Trendline Interactive team (minus one on maternity leave…) traveled from across the country to our headquarters in Austin for the Trendline Email Summit — three days of sessions, socializing and general mayhem. This is an annual tradition for us — a time to come together and see some familiar faces,... Read more »

Congratulations to our new Eloqua Luminary

Trendline Interactive is pleased to announce that a member of our technology team, Krista Seidemann, has achieved the notable certification of Eloqua Luminary. This is the highest level of achievement in the Oracle/ Eloqua ecosystem, and Krista joins the ranks of less than 100 Luminaries worldwide. Attainment of this certification — which involves attending over... Read more »

Instead of saying no…..

I’m convinced that “no” is the most common word in the English language. Babies sometimes say it as their first word, and we use it consistently as we grow into adulthood. As a parent, I use it quite a bit, “No, you can’t get GTA5. You are too young, and I don’t care who has... Read more »

2 companies that should be on every email marketer’s radar

As 2015 kicks into high gear and we begin to think about what’s next for our industry, I’m focusing my efforts on the technologies that will impact the email-marketing world in the next 10-24 months. In particular, there are 2 companies that I’m insanely curious about: Cordial (cordial.io) Cordial was founded by some pretty smart... Read more »