Top 5 Email Marketing Trends of the Year (so far)

2014 has been an incredible year so far at Trendline. We are growing as an agency, and I am growing as an email marketer. While I’ve learned many things this year, I wanted to share with you the top 5 things (that I can discuss publicly) that have made me a better agency owner and... Read more »

New Spamhaus DBL Codes

A couple of weeks ago, Spamhaus announced that they are introducing two new sets of return codes for its DBL that took effect on July 1st, 2014.  The first set of codes is to list all legitimate domains/senders that have been compromised, and the second set is going to be used to list malware domains... Read more »

Happy CASL Day!

Today CASL went into effect. Unless you have been living in a  bio-dome or off the grid for the last several years, you should be pretty familiar of what CASL is and how it will affect you. If not, you can learn more here and here and here and here and even here. CASL does... Read more »

Trendline Heads To The Email Insider Summit Europe

Over the years, The Email Insider Summit has brought together some of the brightest minds in email marketing from around the world. I have attended a few of them from the brand and agency side, and have always found value, not only in the content, but in the intimate camaraderie that happens “outside” of the... Read more »

We’re sorry …

The subject line of this @Threadless email was: We’re sorry … However, this is not your typical “we are sorry” email. This email is so wrong on so many levels, but it’s so awesome and right on brand. Thanks to my colleague Trent for bringing me this little nugget of goodness. I love it when... Read more »

Welcome Chester Bullock (aka @coskier)

I met Chester about four years ago at an ExactTarget conference and immediately knew that I wanted to work with him some day. The dude is smart, witty, passionate and deeply committed to doing the right thing.  For the last several years, Chester and Trendline have shown up to the dance with each of us... Read more »

Like Email Marketing? We’re Hiring.

Trendline is growing and we want you. If you are passionate about life, email marketing and working with great clients, head on over to our careers section to check out if there is a position that fits with your goals. If you want to know a little bit about working here, check out our culture deck.... Read more »

The Real Challenges of Responsive Email Design

Originally posted on Medium For us folks who have been in the email marketing world for a while, the iPhone was a godsend. With the introduction of WebKit rendering engines into our universe, we can now balance our past-expiration technique of nested HTML tables to get emails to display correctly, (placed on us by our... Read more »

Content Is King. Now What?

If you’ve read anything about social media, permission-based marketing and/or Web 2.0, you’ve doubtless heard the maxim “Content is king.” And, if you work in any field other than marketing or publishing, your reaction to that adage is probably some variation of, “Great. What does that have to do with me and my business?” Content... Read more »

Do your Email Subject Lines have C.U.R.V.E.?

There are 2 ways you can look at the practice of writing Subject Lines – an unforgiving onslaught of repetition under duress that drains your creativity and mojo like a vampire from True Blood…OR…an exciting and rewarding challenge that is always teaching you to become a better marketer and communicator. Those of us who choose the... Read more »