The Customer: Retention vs. Salvage

I recently went through the breakup process with a national brand that was delivering TV services to our house. While my world tends to be more technology focused, this breakup process was a clear case of misguided customer retention efforts.  … Continued

Top 5 Email Marketing Challenges

Whether it’s an in-house FTE or an agency you’re talking to, the general impression people have is that email marketing is easy.  Basically, it’s a digital version of direct mail.  Well, we have a saying here at Trendline Interactive: “Email marketing is hard.” Here’s why: … Continued

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