The Interns Speak!

Before spending the summer at Trendline Interactive, email was just another mundane part of life: One more thing to check on the bus after Facebook and Instagram. Neither of us thought about the process behind email or the goals it … Continued

Trendline Interactive Records Highest Customer Satisfaction Among Email Agencies

Trendline Interactive is a proud participant in the first ever Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG). As a researcher myself, I was impressed by the measures taken to ensure the report was both fair and … Continued

The Customer: Retention vs. Salvage

I recently went through the breakup process with a national brand that was delivering TV services to our house. While my world tends to be more technology focused, this breakup process was a clear case of misguided customer retention efforts.  … Continued

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