Category: Email Marketing

Retailers Need Email Marketing More Than Ever

Email Marketing
The world of retail can be a tough and cruel place.  Most of us have worked in retail in some capacity over our lives, whether on the front lines with customers in certain departments or in corporate offices as an email marketer to a V.P. of whatever. For the last few years, the world of... Read more »

The One Email Every Program Should Have

email program
A couple of years ago, I was in a hotel in NYC and had a major wardrobe malfunction. The only white dress shirt I brought for a meeting that day had a button fall off right as I was heading out the door. This was no ordinary button, it was the button right at my... Read more »

The Power of No

The Power of No
I am convinced that the most used word in the English language is the word “No”.  Babies sometimes say it as their first word and it seems that we use it consistently as we grow up and well into adulthood.  As a parent, I have used it quite a bit – “No…you cannot have an ice... Read more »

What Do You Do When You Are Done Testing Your Email Program?

Email Program
The operative word here is “done”.  First, you are never done testing because the winner is the new control and you will always need to be thinking of ways to beat the control.  Second, your email program is in a constant state of change and you need to be rolling with that change. Having a... Read more »

74 Segments Gets You To The Back Of The Email Bus

Email Segmentation
When I was young, the cool kids sat at the back of the bus.  They would do all sorts of cool things according to us kids who were not invited back there.  In fact, we all thought that they were better than us and they were reaping some rewards that we could never get.  Truth... Read more »

6 Ways to Build an Email List From Scratch

Email List from Scratch
It’s incredibly easy to acquire an email list. Just type the words “email list” into any search engine and numerous pages of email lists are instantly available to purchase. There’s one problem, though, and it’s a big one; purchasing email lists is a horrible idea. Why? Because emails sent to a purchased list aren’t reaching... Read more »

The Importance of Separating Marketing and Transactional Emails

marketing emails
Every company needs to engage subscribers and customers with marketing emails, with messages about new product and service offerings, or sales. These usually contrast with the hyper-targeted, 1:1 transactional emails sent in response to user actions, such as double opt-in confirmations or welcome emails. However, if your email system’s sender profiles are not set up... Read more »

Four Keys to Collecting User Feedback

User Feedback
How do you track user feedback? How do you know the content, product, or service that you provide in your email program meets user expectations? How do you track user sentiment over time? How well do your customers’ actions align with your desired business objectives? These important questions can fuel your product backlog and content... Read more »