Former Omnicom Executive, Derek Harding, Joins Trendline Interactive as Chief Technology Officer

Full-service email marketing agency expands executive team to support growing client roster

Austin, Texas – December 15, 2016/PRWEB – Trendline Interactive, an industry leading full-service email marketing agency, today announced that Derek Harding has joined the company as Chief Technology Officer. In the newly created role, Harding will assume management of the agency’s Technical Consulting and Platform Management teams, while also spearheading corporate IT and technical strategy.

“Derek brings a wealth of experience to Trendline as someone that has been in the enterprise email marketing space for years,” said Morgan Stewart, CEO of Trendline Interactive. “We are confident that his leadership experience as former CEO of an email marketing agency combined with his broad understanding of the marketing technology landscape will have an immediate impact on the work we are doing for clients today, and will position us to innovate even more on their behalf in the years ahead.”

Derek currently serves as a board member and advisor for multiple email related startups, serves as Advocacy Subcommittee Vice-Chair for the Email Experience Council on the DMA, and is a regular contributor to ClickZ,’s “Advanced Email Marketing” column. In addition, Derek was a founder and Chief Architect behind Innovyx, one of the first email service providers, which was acquired by Omnicom in 2000.

“I’ve been a fan of Trendline Interactive for many years, so this was an opportunity I couldn’t let pass.” Harding commented. “Their rapid growth has been exciting to watch and I’m looking forward to helping position them for the future.”

“Our clients count on us to continually improve their programs. They expect us to deliver solutions they would not have otherwise imagined,” said Andrew Kordek, Co-founder and Chief Strategist at Trendline. “Adding Derek to the leadership team promises to keep Trendline on the cutting edge of email marketing technology so that we provide increasingly sophisticated Martech solutions to our clients.”

About Trendline Interactive

Trendline Interactive is an independent, full-service email marketing agency. We combine great strategy, an extensive understanding of email solutions, and flawless execution to create highly tailored programs that contribute to our clients’ bottom line. For more information, contact Trendline Interactive at 512-717-4097.

Contact: Stephen Ryan, VP, Marketing
stephen@trendlineinteractive.com
512-646-2912.