Tag: Deep Thoughts

Deep Thoughts in Email Marketing — July 2016 Edition

July is about apple pie, parades, fireworks and of course … deep thoughts on email marketing. 1. Lifetime value is often talked about, but what about lifetime lost value? 2. What would it take to have a former spammer (now turned good) run your email program? 3. How does a funeral home approach lifecycle emails?... Read more »

Deep Thoughts in Email Marketing — May 2016 Edition

May not only brings flowers, but also deep thoughts about email marketing. Again. 1. It’s funny that something that was created in 1972 is still increasing in popularity today. You can’t say that about the Ford Falcon (XA). 2. An email marketer achieving “inbox zero” should either be shot or rewarded…not sure which. 3. According... Read more »

Deep Thoughts on Email Marketing — April 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. 1. If email has one of the highest ROIs in marketing, why is it one of the most understaffed and underfunded departments? 2. Why do we let people who never have... Read more »

Deep Thoughts in Email Marketing — March 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. Imagine a day where every single email marketer and every single spammer pressed the send button at the same time. I wonder if English teachers secretly want to grade the grammar... Read more »

Seven Deep Thoughts On Email Marketing for February

I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you. Perhaps some of them will spawn a discussion at the office or in... Read more »