Tag: Email Choice

Retention Programs Start With Defining An Inactive

I have been reading a lot of posts recently on how you should reactivate your inactive subscriber base.  Some email pundits agree that with a good strategy and program you can reactivate a portion of your subscriber base to life and once again make revenue off of them. Other people say that reactivation programs don’t... Read more »

Choice & Control: The Ultimate Email Marketing Weapon.

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or... Read more »