Tag: Email Frequency

Back to the Basics – An Interns Final Post

The definition of an internship is, “an official or formal program to provide practical experience for beginners in an occupation or profession”. It’s an opportunity for someone without experience to gain knowledge and learn new skills. I was excited to get as much as possible from this experience but I was also hoping to make an impact... Read more »

A Triggered Message That Defines Relevancy

I absolutely love it when retailers get it right with relevancy.  We in the email industry always talk about become more relevant to the subscriber and the email below from Sears really captures the essence of being super targeted and ultra relative.  Let me explain why.  I live in Chicago and despite what you have... Read more »

Now is the time to increase volume…..some email ideas.

As we slowly drive into the Holiday season, many companies are putting the finishing touches on their Holiday campaign schedules and themes.  One thing that most eTailers do during this time of year is dramatically increase their cadence to their subscribers beginning with Black Friday and  ending sometime in the New Year.  Subscribers expect it... Read more »