Tag: Email Program

The One Email Every Program Should Have

email program
A couple of years ago, I was in a hotel in NYC and had a major wardrobe malfunction. The only white dress shirt I brought for a meeting that day had a button fall off right as I was heading out the door. This was no ordinary button, it was the button right at my... Read more »

What Do You Do When You Are Done Testing Your Email Program?

Email Program
The operative word here is “done”.  First, you are never done testing because the winner is the new control and you will always need to be thinking of ways to beat the control.  Second, your email program is in a constant state of change and you need to be rolling with that change. Having a... Read more »

The Opposite of a Good Email Program Is a Great Email Program

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline” – James C. Collins, Good to Great Last February, people in the U.S. and around the world watched the Denver Broncos win the Super Bowl with a stifling defense and one of the best quarterbacks... Read more »

The Email Marketers Holiday Survival Guide

It’s here. If you are an email marketing newbie, welcome to hell for the next week month …43 days (or more). If you are an email marketing veteran….here we go again. Yes…you guessed it…it’s holiday time. Q4. End of the year. It’s a mad dash to the finish for some and a time where companies and their futures... Read more »