Tag: iOS Mail client

iOS 5 & Email Marketing – Part 1

Since the release of iOS 5, Apple’s new software for iPhone, iPod Touch, and iPad has been installed on 1 in 3 compatible devices.  We have been analyzing how all of the new features will impact the massively growing number of email marketing campaigns being read on Apple gadgets. For example, one client of Trendline logged... Read more »

Launching iOS apps from an Email Newsletter

The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message. Apps aren’t going away anytime soon, so we need to figure out how to address them in... Read more »