Tag: Open Rates

Two Of The Most Dangerous Sayings In Email

I’ve been working in email marketing for many years now, on both the client and agency sides. In both situations, I’ve gone head-to-head with two types of attitudes that can be destructive to a healthy testing philosophy: “We’ve tried that before and it didn’t work.” “We’ve always done it that way.” These sayings demonstrate an... Read more »

The Future Of Your Email Program Has Already Begun

What is my open rate now? What is my CTR now? What are my current engagement rates? How does it compare to last year? Are we above or below industry averages? What is our revenue now compared to last year?  The list can go on and on.  We are a society who has now been... Read more »