Author: Andrew Kordek

Chief Strategist & Co-Founder

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox

Trending Inbox: The Patagonia Brand Promise Delivered to the Inbox
  A company’s brand promise is something that connects your product or service with your purpose, your positioning, your strategy, your people and more importantly your customer experience. Some brands do it well in certain channels and some brands don’t. Over the last 10 years, I have talked about ways to extend and execute your... Read more »

Retention Programs Start With Defining An Inactive Subscriber

This is an updated repost of one of our most popular blog entries. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy.   I have been reading a lot of posts recently on how... Read more »

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

  One priority that should reside towards the top of every email marketer’s mind is list growth. VPs and C-level execs love to tout the size of their lists, because bigger lists supposedly translate to bigger profits. But bigger lists don’t always correlate to bigger profits, because not all lists are created equal. So how... Read more »

The Future of Email is Not on Your Wrist

The Future of Email is Not on Your Wrist
  I have some bad news for email marketers who thought and still think that the Smartwatch is going to change the way people engage with email. In fact, when the Apple watch debuted a few years ago, there was a flurry of blog posts that talked about how to design email for the wrist... Read more »

3 Tests to Perform on Your Email Program Now

3 Tests You Can Perform on Your Email Program Now
  To test is to learn, and for the last 15 years people have beaten the email testing drum so hard and so many times, that it’s a lot like having echolalia. In keeping with that beating drum of “test, test, test” here are 3 key tests to perform on your email programs today. If... Read more »

UPDATE: Email Testing Using The Taguchi Method

Email Testing Using The Taguchi Method
DOES THIS SOUND FAMILIAR? Q: What is the best time of  day  to send an email? A: Test it Q: Does lifestyle imagery in emails perform better than other imagery? A: Dunno…test it Q: How does the placement of buttons affect my email click through and subsequent conversion rate? A: We should test that  ... Read more »

How to Be Successful at Sending Email to Generation Z

Marketing to Generation Z
  Generation Z is the newest generation to enter into the marketing world over the past few years.  Defined as those born between 1996 and 2010, Generation Z matches if not outsizes the over 60 million millennials. Many companies have been gearing up to find ways to connect with this generation and while some have... Read more »

Retailers Need Email Marketing More Than Ever

Email Marketing from Trendline Interactive
The world of retail can be a tough and cruel place. Most of us have worked in retail in some capacity over our lives, whether on the front lines with customers in certain departments or in corporate offices as an email marketer to a V.P. of whatever. For the last few years, the world of... Read more »

The One Email Every Program Should Have

email Program from Trendline Interactive
A couple of years ago, I was in a hotel in NYC and had a major wardrobe malfunction. The only white dress shirt I brought for a meeting that day had a button fall off right as I was heading out the door. This was no ordinary button, it was the button right at my... Read more »