What Holds Marketers Back from Success in This Age of Innovation?

Innovation in email marketing Feature
  *This is a supportive article with insights to our latest whitepaper,  Measuring the Impact of Innovation in Email Marketing. To view the complete guide, download the whitepaper today.   Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here’s the... Read more »

Behind the Book: Salesforce Marketing Cloud for Dummies

Behind the Book: Salesforce Marketing Cloud for Dummies
  A little over 2 years ago, a senior executive at Salesforce approached us about writing a book on how to use Salesforce Marketing Cloud, formerly known as Exact Target. Having been deep technical users of the platform for a number of years, vocal proponents, and people who weren’t afraid to offer constructive feedback, he... Read more »

Partner POV: The Ultimate Guide to Email on Android

Partner POV: The Ultimate Guide to Email on Android
This is a guest POV from our industry-leading partners at Litmus.   Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. But building emails that... Read more »

Back to the Basics: The Welcome Email

Back To the Basics: The Welcome Email
  There are 3 key elements in email marketing that have to be done right or you immediately run the risk of setting a bad tone for the rest of your email program. Your brand must have permission to send emails to your subscribers. Make sure that the process for them to give you their... Read more »

Artificial Intelligence & Email Marketing – Part 1

Artificial Intelligence and Email Marketing - Part 1
  I recently read an article on how a major ESP was going to bring Artificial Intelligence (AI) smarts to email marketing campaigns. As I read through the piece, I was both concerned and frustrated with what little it said about what this new technology actually meant for customers. The increased use of words like... Read more »

Staying on the Deliverability Nice List this Holiday Season

Inbox Examiner: Staying on the Deliverability Nice List this Holiday Season
*The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts. watch the video here. It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their... Read more »

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox

Trending Inbox: The Patagonia Brand Promise Delivered to the Inbox
  A company’s brand promise is something that connects your product or service with your purpose, your positioning, your strategy, your people and more importantly your customer experience. Some brands do it well in certain channels and some brands don’t. Over the last 10 years, I have talked about ways to extend and execute your... Read more »

Back to the Basics: Email Metrics

Back To Basics: Email Metrics
  Email marketing may seem daunting for the uninitiated, but if one takes the time to master the basics, it does not have to be difficult. This article will focus on the cornerstone of every successful email marketing plan: metrics. Which email metrics should be tracked? Why? These are the five email metrics every marketer... Read more »