Why Email Acquisition Should Be on Top of Every Marketer’s Mind
  One priority that should reside towards the top of every email marketer’s mind is list growth. VPs and C-level execs love to tout the size of their lists, because bigger lists supposedly translate to bigger profits. But bigger lists don’t always correlate to bigger profits, because not all lists are created equal. So how... Read more »

The Future of Email is Not on Your Wrist

The Future of Email is Not on Your Wrist
  I have some bad news for email marketers who thought and still think that the Smartwatch is going to change the way people engage with email. In fact, when the Apple watch debuted a few years ago, there was a flurry of blog posts that talked about how to design email for the wrist... Read more »

Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability
  In the world of email marketing, email deliverability is the one metric that rules them all. Despite that, many people in the industry still have a difficult time defining what exactly email deliverability is. Not only that, but why is it important? Let’s take a closer look. At the most basic level, email deliverability... Read more »

3 Tests to Perform on Your Email Program Now

3 Tests You Can Perform on Your Email Program Now
  To test is to learn, and for the last 15 years people have beaten the email testing drum so hard and so many times, that it’s a lot like having echolalia. In keeping with that beating drum of “test, test, test” here are 3 key tests to perform on your email programs today. If... Read more »

UPDATE: Email Testing Using The Taguchi Method

Email Testing Using The Taguchi Method
DOES THIS SOUND FAMILIAR? Q: What is the best time of  day  to send an email? A: Test it Q: Does lifestyle imagery in emails perform better than other imagery? A: Dunno…test it Q: How does the placement of buttons affect my email click through and subsequent conversion rate? A: We should test that  ... Read more »

How to Be Successful at Sending Email to Generation Z

Marketing to Generation Z
  Generation Z is the newest generation to enter into the marketing world over the past few years.  Defined as those born between 1996 and 2010, Generation Z matches if not outsizes the over 60 million millennials. Many companies have been gearing up to find ways to connect with this generation and while some have... Read more »

UPDATE: Top 5 Email Marketing Challenges

Top 5 Email Marketing Challenges
  Whether it’s an in-house FTE (full-time equivalent) or a digital marketing agency you’re talking to, the general impression people have is that email marketing is easy.  Basically, it’s a digital version of direct mail. Well, we have a saying here at Trendline Interactive: “Email marketing is hard.” Here’s why: 1) DATA This is the... Read more »

Retailers Need Email Marketing More Than Ever

Email Marketing
The world of retail can be a tough and cruel place. Most of us have worked in retail in some capacity over our lives, whether on the front lines with customers in certain departments or in corporate offices as an email marketer to a V.P. of whatever. For the last few years, the world of... Read more »

Why Should You Care About Inbox Clipping?

Inbox Clipping
Background Inbox clipping occurs when an email is sent to a Gmail domain and is larger than 102kB, at which point Gmail “clips” the message and requires the recipient to click on a “View entire message” link to see the full code. This size restriction includes anything within the email itself, including text, images, links,... Read more »

The One Email Every Program Should Have

email program
A couple of years ago, I was in a hotel in NYC and had a major wardrobe malfunction. The only white dress shirt I brought for a meeting that day had a button fall off right as I was heading out the door. This was no ordinary button, it was the button right at my... Read more »