Email Acquisition: More Than Just Grabbing Addresses

Email Acquisition: More than Just Grabbing Addresses
  What’s the magic number your boss expects you to grow your email list by in 2018? We’ll bet it’s 10% or more, right? And that number is going to be a struggle for you, so you’re looking for every possible tactic you can find to add addresses to your database. Right again? I’d like... Read more »

Back to the Basics: Email Infrequency

Back To the Basics: Email Infrequency
  Email has had a big year; The Los Angeles Times reported that Cyber Monday was the largest in history – more than $6 billion in online sales – and email played an important role. This late in December, most of us have received a virtual onslaught of email from our favorite retailers attempting to... Read more »

Make 1 Monumental Change to Transform Your Email Program

Make 1 Monumental Change to Transform Your Email Program
  Dear Email Marketers, First and foremost, congratulations on surviving another year in email marketing. By now you should be mid-way thru the holiday madness and in the planning/budgeting stages for your 2018 email program.   No doubt you have read trend predictions for 2018 by some of the smartest minds in our industry. Rather... Read more »

A Beginning of Year Email Audit Checklist

Beginning of Year Email Audit Checklist
  To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email marketing program. It’s common to use the beginning of the year to look back at what you’ve achieved in the past year or to plan for what you wish to accomplish in... Read more »

Artificial Intelligence & Email Marketing – Part 2

Artificial Intelligence & Email Marketing - Part 2
  In a recent blog post on practical applications of artificial intelligence for email marketers, we tried to define what AI means for email marketing. Although some AI claims are more hype than reality, we believe it offers some great practical applications for the future. We work on some of the most complex and advanced... Read more »

What Holds Marketers Back from Success in This Age of Innovation?

Innovation in email marketing Feature
  *This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing. Download the Complete Guide today    Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here’s the landscape today, with 5,000+ logos... Read more »

Behind the Book: Salesforce Marketing Cloud for Dummies

Behind the Book: Salesforce Marketing Cloud for Dummies
  A little over 2 years ago, a senior executive at Salesforce approached us about writing a book on how to use Salesforce Marketing Cloud, formerly known as Exact Target. Having been deep technical users of the platform for a number of years, vocal proponents, and people who weren’t afraid to offer constructive feedback, he... Read more »

Partner POV: The Ultimate Guide to Email on Android

Partner POV: The Ultimate Guide to Email on Android
This is a guest POV from our industry-leading partners at Litmus.   Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. But building emails that... Read more »

Back to the Basics: The Welcome Email

Back To the Basics: The Welcome Email
  There are 3 key elements in email marketing that have to be done right or you immediately run the risk of setting a bad tone for the rest of your email program. Your brand must have permission to send emails to your subscribers. Make sure that the process for them to give you their... Read more »