What Email Marketing Books Won’t Teach You

What email marketing books won’t teach you
There’s no shortage of email marketing books to choose from to learn how to run an effective email program. Some great authors have penned some excellent advice on best practices, all while offering their objective and expert opinions on email’s power and ROI to any organization. Although some books contain great theoretical information and advice... Read more »

Giving Voice to Your Emails

Giving Voice to Your Emails
Email & User Content I have been in email marketing since 1999, so I have built up quite an arsenal of emails in my seed accounts.   I have seen content that was creative, wonderfully written, personalized, and even cutting-edge. More importantly, I have watched as this channel keeps growing even as everyone else has... Read more »

How Email Can Fix a Broken Return Process

How Email Can Fix a Broken Return Process
In today’s multiple-channel retail environment, returning an online purchase to a store can add an extra layer of frustration for customers and retailers alike. But, it doesn’t have to be that way. My recent experience with a national brand retailer showed me how a creative use of email could make the return process less onerous,... Read more »

What it Takes to do Meaningful Personalization

What it Takes to do Meaningful Personalization
I’ve been in email marketing for 9 years now, the latest iteration of a digital marketing career that I have had going for over 20 years. During this time, I have seen interesting new technologies emerge—from Send Time Optimization to Machine Learning, to AI being leveraged for content and subject line suggestions. And yet, I... Read more »

Partner POV: Guarding the Email Marketing Gates

Partner POV: Guarding the Email Marketing Gates
This is a guest POV from our industry-leading partners at BriteVerify.   As a marketer, your goal is to collect valuable data from people who are interested in what your company is selling. But what if bad actors hijack that process for their own purposes? We, at BriteVerify, have followed a clear trend in the... Read more »

Why Was My Email Blocked?

Why was my email blocked?
Oftentimes, absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.   The answer to the question, “Why was my email blocked?” has changed in the last 10 years. I’ve heard this question many times. It’s the first question anyone asks when they find out they have a... Read more »

The Most Overhyped Trends in Email Marketing Today

The Most Overhyped Trends in Email Marketing Today
“Interactive email” and “AI” (artificial intelligence) are all the rage in email these days because they offer lots of promise to keep email’s future bright. But, they’re tops on my list of overhyped trends. So let’s step back for a moment and look at where we are now and where we should go with them... Read more »

Inbox Examiner: AI and Your Email Marketing Program

Inbox Examiner: AI and Your Email Marketing Program
*The Inbox Examiner is a series of discussions that address the many challenges faced by email marketers, with proven solutions from leading industry experts. WATCH THE VIDEO HERE.   Artificial intelligence, or “AI,” is on every digital marketer’s lips these days. It’s the new cool kid on the block that seems to promise easy-to-access levels... Read more »

Continue to Embrace the Unsubscribe

Continue to Embrace the Unsubscribe
Fear & Placement Go Hand In Hand One of the greatest fears for organizations that have a substantial email program is that of list attrition and stagnated growth in the subscriber base.  List attrition happens when subscribers issue a spam complaint, their addresses bounce, or they “naturally” unsubscribe. A “natural” unsubscribe occurs when the subscriber... Read more »

Back to the Basics: A Testing Calendar

Back to the Basics: A Testing Calendar
  It seems that people have been preaching the testing thing for quite a while now and Trendline is in complete agreement with a majority of the crowd when it comes to testing. In fact, as an agency, we have seen some sizable gains in our customers KPI’s when a disciplined and doable test plan... Read more »