Back to the Basics: ESP Migration Checklist

Back to the Basics: ESP Migration Checklist
  ESP Migration is a little like moving a house. Nobody wants to meticulously pack, box and label the entire contents of their home only to have to unpack it all somewhere new. However, the more prepared and organized you are, the smoother the transition will be as you start life in your new abode.... Read more »

Why Address Validation is Not Enough for Email Marketers

Why Address Validation is Not Enough for Email Marketers
  Address validation confirms an email will go to a valid address, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus double opt-in with, let’s be honest, the single opt-in approach winning out in most cases. We all understand why. Double opt-ins add... Read more »

The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails
  Whether your emails are award winning pieces of creative designed within complex templates or just simple text only notes to your readers, they all have something in common. They all must go through Quality Assurance (QA) before heading to their awaiting inboxes. If you are concerned about the quality of your emails and delighting... Read more »

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign
  Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. The key to a successful email drip... Read more »

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

  One priority that should reside towards the top of every email marketer’s mind is list growth. VPs and C-level execs love to tout the size of their lists, because bigger lists supposedly translate to bigger profits. But bigger lists don’t always correlate to bigger profits, because not all lists are created equal. So how... Read more »

The Future of Email is Not on Your Wrist

The Future of Email is Not on Your Wrist
  I have some bad news for email marketers who thought and still think that the Smartwatch is going to change the way people engage with email. In fact, when the Apple watch debuted a few years ago, there was a flurry of blog posts that talked about how to design email for the wrist... Read more »

Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability
  In the world of email marketing, email deliverability is the one metric that rules them all. Despite that, many people in the industry still have a difficult time defining what exactly email deliverability is. Not only that, but why is it important? Let’s take a closer look. At the most basic level, email deliverability... Read more »

3 Tests to Perform on Your Email Program Now

3 Tests You Can Perform on Your Email Program Now
  To test is to learn, and for the last 15 years people have beaten the email testing drum so hard and so many times, that it’s a lot like having echolalia. In keeping with that beating drum of “test, test, test” here are 3 key tests to perform on your email programs today. If... Read more »

UPDATE: Email Testing Using The Taguchi Method

Email Testing Using The Taguchi Method
DOES THIS SOUND FAMILIAR? Q: What is the best time of  day  to send an email? A: Test it Q: Does lifestyle imagery in emails perform better than other imagery? A: Dunno…test it Q: How does the placement of buttons affect my email click through and subsequent conversion rate? A: We should test that  ... Read more »

How to Be Successful at Sending Email to Generation Z

Marketing to Generation Z
  Generation Z is the newest generation to enter into the marketing world over the past few years.  Defined as those born between 1996 and 2010, Generation Z matches if not outsizes the over 60 million millennials. Many companies have been gearing up to find ways to connect with this generation and while some have... Read more »