Click. Click. Boom.

You can never escape the constant grind of analyzing your email campaigns by their click thru rates, and calculating and re-calculating what constitutes a good click thru rate. In fact, some strategists and long-time, client-side email marketers have over the years become obsessed with how to increase click thru rates, but in the process, have failed... Read more »

5 Things I’ve Learned Since Joining Trendline Interactive

A little over a year ago, I was invited to Austin to see what some professional acquaintances had built, and to see if there was a fit for me. Today is the one-year anniversary of my first day on the job at Trendline Interactive. In a lot of ways, it doesn’t seem like it’s been... Read more »

A Recap of the 2015 Trendline Interactive Email Summit

This last week, the entire Trendline Interactive team (minus one on maternity leave…) traveled from across the country to our headquarters in Austin for the Trendline Email Summit — three days of sessions, socializing and general mayhem. This is an annual tradition for us — a time to come together and see some familiar faces,... Read more »

Congratulations to our new Eloqua Luminary

Trendline Interactive is pleased to announce that a member of our technology team, Krista Seidemann, has achieved the notable certification of Eloqua Luminary. This is the highest level of achievement in the Oracle/ Eloqua ecosystem, and Krista joins the ranks of less than 100 Luminaries worldwide. Attainment of this certification — which involves attending over... Read more »

Instead of saying no…..

I’m convinced that “no” is the most common word in the English language. Babies sometimes say it as their first word, and we use it consistently as we grow into adulthood. As a parent, I use it quite a bit, “No, you can’t get GTA5. You are too young, and I don’t care who has... Read more »

2 companies that should be on every email marketer’s radar

As 2015 kicks into high gear and we begin to think about what’s next for our industry, I’m focusing my efforts on the technologies that will impact the email-marketing world in the next 10-24 months. In particular, there are 2 companies that I’m insanely curious about: Cordial ( Cordial was founded by some pretty smart... Read more »

Giving Back Time

When Morgan and I started Trendline more than four years ago, we wanted to create a company driven by passion.  Passion for email.  Passion for customer success.  Passion for collaborative learning.  Passion for both professional and personal development. And finally, passion for giving back. For the last several years, I have been involved in many... Read more »

The best “Black Friday” email of 2014

It was a virtual email frenzy this past Black Friday and I was there to witness all 650+ emails that came into one of my seed accounts.  There were some good ones and bad ones and even some strange ones, but the one email that stood out was from Patagonia.  The best Black Friday email... Read more »

Hiring and interviewing

As we continue to grow at Trendline and position ourselves for 2015, I have found myself interviewing a lot of people over the last several months.  We interview “in reverse” here, meaning that I make it a point to spend first at least 30 minutes with each and every qualified candidate, usually over the phone. ... Read more »