Let’s Talk Re-engagement Strategy (With A Slideshow)

Many email strategists and thought leaders will say that in order for an email program to be successful, organizations need to have relevant emails that drive conversion.  In fact, someone has probably come up with a list of all the email types that should be in production without really understanding the impact each one has,... Read more »

Email Marketing & Apple Watch

Back to the Future Email predates the web browser by decades, yet email marketing and the modern web were born together. Email’s 30 year reign as a key part of every marketing plan is due to the fact that the web and email grew up together. Everyone understands the basic concepts: Send/reply to email address... Read more »

Database and Email Marketing Guru Arthur Hughes Dies

I was saddened to learn that the email marketing community has lost the legendary Arthur Hughes.  I learned of his death from a colleague this morning and while I never met him, I did speak with Arthur a few years ago as we planned an email marketing workshop that never materialized.  I remember fondly our... Read more »

Two Views That Undermine a Healthy Email Testing Strategy

I’ve been working in email marketing for many years now, on both the client and agency sides. In both situations, I’ve gone head-to-head with two types of attitudes that can be destructive to a healthy email testing philosophy: “We’ve tried that before and it didn’t work.” “We’ve always done it that way.” These sayings demonstrate... Read more »

The best day and time to send an email is …

As most of us in email marketing know, nothing is absolute, and success is usually predicated on copious amounts of test and learn. Finding the best time to send email is no exception. This issue keeps coming up, both in the forums I’m part of and as an audience question at email or digital conferences.... Read more »

Top 5 Email Marketing Trends of the Year (so far)

2014 has been an incredible year so far at Trendline. We are growing as an agency, and I am growing as an email marketer. While I’ve learned many things this year, I wanted to share with you the top 5 things (that I can discuss publicly) that have made me a better agency owner and... Read more »

New Spamhaus DBL Codes

A couple of weeks ago, Spamhaus announced that they are introducing two new sets of return codes for its DBL that took effect on July 1st, 2014.  The first set of codes is to list all legitimate domains/senders that have been compromised, and the second set is going to be used to list malware domains... Read more »

Happy CASL Day!

Today CASL went into effect. Unless you have been living in a  bio-dome or off the grid for the last several years, you should be pretty familiar of what CASL is and how it will affect you. If not, you can learn more here and here and here and here and even here. CASL does... Read more »

Trendline Heads To The Email Insider Summit Europe

Over the years, The Email Insider Summit has brought together some of the brightest minds in email marketing from around the world. I have attended a few of them from the brand and agency side, and have always found value, not only in the content, but in the intimate camaraderie that happens “outside” of the... Read more »

We’re sorry …

The subject line of this @Threadless email was: We’re sorry … However, this is not your typical “we are sorry” email. This email is so wrong on so many levels, but it’s so awesome and right on brand. Thanks to my colleague Trent for bringing me this little nugget of goodness. I love it when... Read more »