Three Standout Subject Lines (and More!) from My Inbox This Weekend

My inbox this past weekend was an interesting one.  It had 3 standout subject lines and one very compelling, well messaged piece of creative. Tastefully Suggestive Tasting Table was able to use a rather suggestive and well know saying to push an article about our love for skewering meals.  It caught my attention not only for its... Read more »

The Interns Speak!

Before spending the summer at Trendline Interactive, email was just another mundane part of life: One more thing to check on the bus after Facebook and Instagram. Neither of us thought about the process behind email or the goals it was trying to achieve (even if we occasionally couldn’t resist clicking through to check out... Read more »

Trendline Interactive Records Highest Client Satisfaction Among Email Agencies

Trendline Interactive is a proud participant in the first ever Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG). As a researcher myself, I was impressed by the measures taken to ensure the report was both fair and accurate. (Free Download Below) Most comparative evaluations of agencies come down to a few key... Read more »

The Customer: Retention vs. Salvage

I recently went through the breakup process with a national brand that was delivering TV services to our house. While my world tends to be more technology focused, this breakup process was a clear case of misguided customer retention efforts.  And it was a perfect illustration for something that has bothered me for some time... Read more »

Two Things From My Inbox

Here are two things from my Inbox that I believe are share-worthy: Sent From My iPhone I subscribe to all of the potential presidential candidates’ email programs (so don’t think I am affiliated in any way with any candidate), and this one from Ted Cruz is interesting.  For those of us who work in email... Read more »

Three Things From This Weekend’s Inbox

Here are three things from this past weekend that stood out in my inbox: The Best Birthday Email This past weekend was my birthday, and after sifting through all of the typical birthday emails, this Virgin American one stood out for two reasons. First, it had an animated Richard B. dancing in the hero image,... Read more »

#CNX15 – A Blockbuster Conference in New York

This year’s Connections conference played out like a big-budget summer movie: the host city was bigger, the stakes higher, and the aspirations grander. Unfortunately, as with most summer blockbusters, the character development was sacrificed in order to make room for flashy action and special effects. Having the event in New York City was apropos given... Read more »

Click. Click. Boom.

You can never escape the constant grind of analyzing your email campaigns by their click thru rates, and calculating and re-calculating what constitutes a good click thru rate. In fact, some strategists and long-time, client-side email marketers have over the years become obsessed with how to increase click thru rates, but in the process, have failed... Read more »

5 Things I’ve Learned Since Joining Trendline Interactive

A little over a year ago, I was invited to Austin to see what some professional acquaintances had built, and to see if there was a fit for me. Today is the one-year anniversary of my first day on the job at Trendline Interactive. In a lot of ways, it doesn’t seem like it’s been... Read more »

A Recap of the 2015 Trendline Interactive Email Summit

Sunset Over the Water
This last week, the entire Trendline Interactive team (minus one on maternity leave…) traveled from across the country to our headquarters in Austin for the Trendline Email Summit — three days of sessions, socializing and general mayhem. This is an annual tradition for us — a time to come together and see some familiar faces,... Read more »