Category: Email Marketing

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox

Trending Inbox: The Patagonia Brand Promise Delivered to the Inbox
  A company’s brand promise is something that connects your product or service with your purpose, your positioning, your strategy, your people and more importantly your customer experience. Some brands do it well in certain channels and some brands don’t. Over the last 10 years, I have talked about ways to extend and execute your... Read more »

Retention Programs Start With Defining An Inactive Subscriber

This is an updated repost of one of our most popular blog entries. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy.   I have been reading a lot of posts recently on how... Read more »

Partner POV: The Value of a Click

The value of a click
*This is a repost from one of our industry-leading partners, AudiencePoint. Through our Partner POV series, we will highlight the great work and thought leadership presented by our partners. Enjoy.   How much is a Click in Email Marketing worth? Different models exist in attempting to answer this, each with their own benefits and challenges.... Read more »

5 Things Every Email Marketer Should Know

  Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing techniques; color processes, CMYK and... Read more »

The Real Challenges of Responsive Email Design

*This is an updated repost of one of our most popular blog entries, originally published in 2013. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy.   For us folks who have been in... Read more »

Back to the Basics: ESP Migration Checklist

Back to the Basics: ESP Migration Checklist
  ESP Migration is a little like moving a house. Nobody wants to meticulously pack, box and label the entire contents of their home only to have to unpack it all somewhere new. However, the more prepared and organized you are, the smoother the transition will be as you start life in your new abode.... Read more »

Why Address Validation is Not Enough for Email Marketers

Why Address Validation is Not Enough for Email Marketers
  Address validation confirms an email will go to a valid address, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus double opt-in with, let’s be honest, the single opt-in approach winning out in most cases. We all understand why. Double opt-ins add... Read more »

The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails
  Whether your emails are award winning pieces of creative designed within complex templates or just simple text only notes to your readers, they all have something in common. They all must go through Quality Assurance (QA) before heading to their awaiting inboxes. If you are concerned about the quality of your emails and delighting... Read more »

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign
  Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. The key to a successful email drip... Read more »

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

  One priority that should reside towards the top of every email marketer’s mind is list growth. VPs and C-level execs love to tout the size of their lists, because bigger lists supposedly translate to bigger profits. But bigger lists don’t always correlate to bigger profits, because not all lists are created equal. So how... Read more »