Category: Uncategorized

Don’t be reactive with inactives, be proactive

There's been a ton of chatter lately around messaging to inactive subscribers on your list. This post is not about starting to do so or how to do it right. To me, there is no one size fits all re-engagement tactic or strategy. This sort of stuff is custom, and needs to be driven by... Read more »

Are you passionate about email marketing? Let’s talk…

Trendline Interactive just turned 2 1/2 years old, and we're growing like crazy. This company was founded on the demand for real innovation in the email marketing channel. We are obsessed with that challenge. As our company has grown, one thing we have realized is that the key to driving real results and bringing new... Read more »