Chicago, IL 

September 26, 2019

 

A How-To Course on Getting Marketing Emails to the Inbox
About This Class

Deliverability must be a key part of your email marketing strategy to ensure more of your emails land in the inbox, you achieve improved response rates, and earn a higher return on your email marketing investment.

Inbox Pros’ Deliverability Certification Class is a comprehensive learning experience that covers all you need to know about email deliverability, and will set you up for email marketing success.

Email DeliverabilityWho it’s for?
  • If you or your company sends marketing emails, this class is a must attend.
  • Those interested in how email deliverability works, how to avoid spam traps, stay off blacklists, send better emails, and how to grow your business with email.
  • Although the class covers both technical and non-technical aspects of email deliverability, you do not need to be a “technical wizard” to take this class.

What You'll Learn

Part 1: Fundamentals of Email Deliverability

Deliverability 101 covers the foundational aspects of email and deliverability including:

• What Happens After You Hit Send
• Bounces, Complaints, Blacklists, Spam Traps, Content, Email Filters (B2B & B2C)
• ISP Tools and Dashboards
• Authentication, Reputation Tools, and Email Legislation

Part 2: Advanced Email Deliverability

Deliverability 201 covers email-marketing-related concepts and issues including:

• Email Header Analysis, Advanced List Segmentation, Content & HTML Optimization
• DMARC Details, Alignment, & Reporting, Advanced Rate Limits & Connection Settings
• Spam Filter Definitions, Spam Filter Rules and Details, Domestic & International ISP Specifics
• ISP Best Practices, Understanding Feedback Loops, and Advanced Deliverability Signals


Class Presenter

Chris Arrendale

Chris Arrendale
Chief Privacy Officer & Principal Deliverability Strategist at Inbox Pros, a Trendline Company

Chris has 16+ years of experience in email marketing technology and software. His expertise includes insights into the largest ISPs and is backed by extensive knowledge in leading webmail providers, spam filter providers, reputation management strategies, and deliverability best practices.

Learn more about our Deliverability Services.

 


Registration Details

Date: September 26, 2019 from 8am-5pm

Location:
230 W Monroe Street
Chicago, IL 60606

Registration Fee: $995 per person

Other Details: Snacks will be provided and attendees will have a break to eat lunch. Attendees should wear comfortable clothing and bring a personal laptop (don’t forget the charger!) and note taking tools.

Hotel Discounts: Upon registration attendees will receive information about hotel discounts, as well as a list of local restaurants that are convenient for lunch.

Inbox Pros Deliverability Class Cancellation Policy: We understand that unforeseen circumstances sometimes lead to having to cancel a class reservation. In those cases we ask to be notified at least 72 hours in advance of the class date, otherwise your class registration fee will be forfeited. Canceled class fees cannot be refunded, but can be applied to a future class within 12 months of the canceled class date.


What Class Graduates Say

“Incredibly helpful! I walked away with actionable items to implement. This class turned email headers and DMARC reports from gibberish to meaningful insight into our email performance.“
- Franklin Bear, Dallas Deliverability Certification

"This class enabled our team to step-up our game to stay on top of the most advance deliverability tools and knowledge to ensure the maximum placement to inboxes at all times.”
-Asher Amiel, Sr. Email Support Analyst at RentPath