As proud “email nerds,” Trendline is continually focused on improving how we, our clients and the industry as a whole can do email better.

To drive innovation and help guide our clients and partners, our email marketing experts are sharing these original webinars, whitepapers, independent research, and industry insights. Enjoy.

How Email Works: What Happens After You Hit Send?

How Email Works: What Happens After You Hit Send?

Your day-to-day email responsibilities might not extend to understanding the mechanics of email delivery, filtering, and inbox performance. But, you should still know what happens to your message once it goes into the system. Download >>

Planning for Marketing Innovation Webinar

Webinar: Planning for Marketing Innovation

This webinar from The Relevancy Group details how digital marketers can create an environment for innovation. The research measures how marketers are approaching innovation and outlines useful tactics. Watch >>

Marketing Resources 5 types of email service providers

5 Types of ESP Providers Every Enterprise Organization Should Know

Finding the right Email Service Provider (ESP) for an enterprise organization isn’t easy, and the stakes are high. Email marketing has proven time and again to be one of the most effective marketing channels out there (if it’s done really, really well). Download >>

Marketing Resources Innvoation Whitepaper_Cover_Transparent Background

Measuring the Impact of Innovation in Email Marketing

With the rapid increase of innovation in marketing technology, today’s marketers need to be at the top of their game, leveraging the insights and efficiencies that new mar-tech innovations promise in order to drive measurable business results. Download >>

Marketing Resources Inbox Examiner: Staying on the Deliverability Nice List

Inbox Examiner: Staying on the Deliverability Nice List this Holiday Season

Inbox Examiner is a video series featuring leading industry experts discussing proven solutions to the many challenges email marketers face. In this video, our experts discuss email deliverability challenges during the holiday season and what you can do to overcome them. Download >>

The 6 Pillars of Effective Email Acquisition

The 6 Pillars of Effective Email Acquisition

In this guide, you won’t find 10 easy tactics to grow your list 10% in a quarter. Instead, you’ll discover a winning strategy that relies on preparation, analysis and continuous improvement to create an effective and sustainable email acquisition program. Download >>

Inbox Examiner: AI and Your Email Marketing Program

Inbox Examiner: AI and Your Email Marketing Program

Inbox Examiner is a video series featuring industry thought leaders discussing current challenges that marketers face, along with recommendations and solutions for more effective programs. In this episode, our experts discuss artificial intelligence and its impact on email marketing. Download >>

Have a specific topic or issue you’d like our experts to cover? Feel free to reach out and let us know.