WHAT INFORMATION IS COVERED BY THIS POLICY?
- TRENDLINE CUSTOMER USER DATA
Regardless, Trendline does not use Customer Data for any purpose other than: 1) as permitted by customer agreements; and/or 2) on behalf of its customers in combination with personal information received from one or more other Trendline customers, to the extent necessary to detect data security incidents, or protect against fraudulent or illegal activity. The privacy policies of Trendline’s respective customers govern rights of consumers as to the personal information they may have previously provided to them, and that therefore may be present in some of the Customer Data processed by Trendline. Trendline’s customers are asked in agreements with Trendline to acknowledge their own compliance with applicable law in collection of data from their own users, and provision of such data to Trendline for use in the services Trendline provides.
Responding to Consumer Requests: Should Trendline receive a request to know or a request to delete from a consumer (or other similar request) regarding personal information contained in the Customer Data Trendline collects, maintains, or sells on behalf of its customer(s), Trendline will defer its response to such request to the applicable customer(s) (if any) so that the customer can carry out appropriate verification of the request, assessment, and resulting actions with respect to all of the requestor’s personal information (and not just that portion maintained or processed by Trendline). In compliance with applicable law, Trendline will inform the requestor that it should submit any such request directly to the business on whose behalf Trendline processes the information (if any) and, when feasible, provide the requestor with contact information for that customer.
Privacy Shield Notice
Trendline has certified with the EU-U.S. and Swiss-U.S. Privacy Shield with respect to the personal data (i.e., Customer Data) we knowingly receive and process on behalf of customers in the European Union, the United Kingdom and Switzerland (the “Business Services”). Trendline certifies that with respect to such Customer Data, it fully adheres to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement for personal data submitted by our customers in the European Union, the United Kingdom and Switzerland through the Services. Once registered, our Privacy Shield certification will be accessible at https://www.privacyshield.gov/list. If there is an conflict between this policy and the Privacy Shield principles, the Privacy Shield principles shall govern. We may also process personal data our clients submit relating to individuals in the EU via other compliance mechanisms, including data processing agreements based on the EU Standard Contractual Clauses.
If we receive personal data subject to our certification under the Privacy Shield and then transfer it to a third-party service provider acting as an agent on our behalf, we have certain liability under the Privacy Shield if both (i) the agent processes the personal data in a manner inconsistent with the Privacy Shield and (ii) we are responsible for the event giving rise to the damage.
Dispute Resolution. If you are a resident of a European country participating in the Privacy Shield and you have not received timely response to your concern, or we have not addressed your concern to your satisfaction, you may seek further assistance, at no cost to you, from JAMS, which is an independent dispute resolution body in the United States.
Arbitration. You may also be able to invoke binding arbitration for unresolved complaints but prior to initiating such arbitration, a resident of a European country participating in the Privacy Shield must first: (1) contact us and afford us the opportunity to resolve the issue; (2) seek assistance from JAMS; and (3) contact the U.S. Department of Commerce (either directly or through a European Data Protection Authority) and afford the Department of Commerce time to attempt to resolve the issue. If such a resident invokes binding arbitration, each party shall be responsible for its own attorney’s fees. Please be advised that, pursuant to the Privacy Shield, the arbitrator(s) may only impose individual-specific, non-monetary, equitable relief necessary to remedy any violation of the Privacy Shield Principles with respect to the resident.
U.S. Federal Trade Commission Enforcement. Our Privacy Shield compliance is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
Requirement to Disclose. We may disclose personal data when we have a good faith belief that such action is necessary to: conform to legal requirements or to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements; or to enforce our contractual obligations.
Sites Not intended For Use In Europe. It is important to understand that Privacy Shield certification and compliance in itself does not subject a company to compliance with European law(s) or regulation(s). We control and operate the Sites from the United States and Canada, and the Sites are not marketed to, intended to be utilized by, nor intended to be subject to the laws or jurisdiction of any country or territory in the European Union (EU) or European Economic Area (EEA). Other than as provided herein, Trendline does not represent or warrant that the Sites are appropriate for use in the EU/EEA, and those who choose to access the Sites or use our Service from the EU/EEA do so at their own initiative and are responsible for complying with all applicable laws, rules and regulations. The interpretation and enforcement of this Policy shall not be governed by the rules and regulations applicable to the EU/EEA.
- USER DATA
User Data (i.e., data collected from visitors to Trendline’s website). There are only two types of User Data we collect for Trendline’s own business purposes, and how it is used or shared depends on the reason(s) why it was collected. The purpose, however, is always to facilitate communication with businesses and people who utilize, or may become a future customer of, Trendline’s digital marketing services. To that end, Trendline collects the following categories of User Data:
- Identifiable information, and anonymous information, through technologies such as “cookies” collected when you visit and interact with the Sites, as more fully described in the cookies section below; and
- Identifiable personal information you voluntarily give us (such as your name, address, telephone number, email address, or other information requested) so that we can communicate with prospective customers, current customers, former customers, and visitors further about our services, offerings, and digital marketing industry news and events that may be of interest to you, as well as in the course of providing services to Trendline customers, whether or not collected through the Site or otherwise.
PERSONAL IDENTIFICATION INFORMATION
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, respond to a survey, and in connection with other activities, services, features or resources we make available on our Site or outside or the Site. By way of example, Users may be asked for, as appropriate, name, email address, mailing address, phone number. We will collect personal identification information from Users only if they voluntarily submit such information to us through the Site or otherwise. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities or obtaining services from Trendline for which it is necessary to first obtain such information.
NON-PERSONAL IDENTIFICATION INFORMATION
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
WEB BROWSER COOKIES
Cookie purpose description: These cookies are used to distinguish between humans and bots. This is beneficial for the web site, in order to make valid reports on the use of their web site.
Cookie purpose description: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across web sites.
Cookie purpose description: Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the web site.
Cookie purpose description: Used by Google Analytics to throttle request rate._gid trendlineinteractive.com
Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the web site.
Cookie purpose description: Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
Cookie purpose description: Used by the social networking service, LinkedIn, for tracking the use of embedded services.
Cookie purpose description: Remembers the user’s selected language version of a web site.
Cookie purpose description: Used to track visitors on multiple web sites, in order to present relevant advertisement based on the visitor’s preferences.
Cookie purpose description: This cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, as it still allows anonymized information to be sent to HubSpot.
Cookie purpose description: This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
Cookie purpose description: When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. The cookie name is unique for each password-protected page.
Cookie purpose description: This cookie is used to determine and save whether the chat widget is open for future visits. It resets to re-close the widget after 30 minutes of inactivity.
Cookie purpose description: This cookie is used to prevent the welcome message from appearing again for one day after it is dismissed.
Cookie purpose description: This cookie is set when visitors log in to a HubSpot-hosted site.
Cookie purpose description: Used to distribute traffic to the web site on several servers in order to optimize response times.
HOW WE USE COLLECTED INFORMATION
Trendline Interactive may collect and use Users personal information for the following purposes:
- To run and operate our Site we may need your information to display content on the Site correctly.
- To improve customer service, information you provide helps us respond to your customer service requests and support needs more efficiently.
- To personalize user experience we may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
- To run a promotion, contest, survey or other Site feature.
- To send Users information they agreed to receive about topics we think will be of interest to them.
- To send periodic emails
- To respond to inquiries, questions, and/or other requests.
HOW WE PROTECT YOUR INFORMATION
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
SHARING YOUR PERSONAL INFORMATION
If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
To the extent prohibited by applicable law, Trendline does not allow use of our Sites by anyone younger than 16 years old. If you learn that anyone younger than 16 has unlawfully provided us with personal data, please contact us and we will take steps to delete such information.
YOUR ACCEPTANCE OF THESE TERMS
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. This policy was generated using privacypolicies.com
HOW YOU CAN CHANGE INFORMATION YOU PROVIDED
If you have provided information to Trendline Interactive and would like it deleted from our records, or you would like to access or update information you’ve given us, please send an email to firstname.lastname@example.org.
Trendline Interactive does not send or condone unsolicited email, or “spam”. We send email only to people who have requested our newsletter, or asked for information about us.
If you feel you’ve received unsolicited email from Trendline Interactive, please send a message to email@example.com. We promise to deal with your issue promptly.
Email addresses found on this page do not accept consent to receive promotional email messages.
Chief Privacy Officer (Data Protection Officer)
This document was last updated on January 29, 2020.