My first time….with Email Marketing

My first time….with Email Marketing

My coworker recently posed this question: Tell me about your first time you heard of email or email marketing.  How was it explained to you? What did you think of it?  Do you have a funny, weird or interesting story to share? Thinking back to when I first started using email brings me back to college in the early 90’s. We had Unix terminals in our computer labs and a group of us used them to send messages back and forth to chat, plan get-togethers, and if I remember correctly, flirt. I don’t think anyone called it email back then. When I started my first job in 1993 at IRI, we were given email addresses, but could only use them internally. Within a year or so, we got the ability to send emails to clients and other people. My family and friends started getting email addresses and it became clear that this could be a great way to communicate. It was definitely...
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Integrating Social Awareness Into Email

Integrating Social Awareness Into Email

As most of you are aware, October is National Breast Cancer Awareness Month.  I have seen numerous campaigns from the local events to NFL players showing their support on the field. Since email marketing tends to be such a highly visible and profitable medium, you don't see many companies dedicate an entire email to raising awareness of any particular cause.  Occasionally you will find some organizations who put a slot or banner into their regular cadence or promotional email perhaps to heighten the attention of its subscriber base, but rarely do you see an entire email dedicated to anything other than sales these days. Enter ULTA and the email that I received the other day. The entire email is a postcard from the CEO asking you to take the email "lovenote" and encourage women in our lives to schedule a checkup and to increase breast cancer awareness.  The email offers you a choice to send from 4 FREE lovenote e-Cards to...
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