The Future Of Your Email Program Has Already Begun

The Future Of Your Email Program Has Already Begun

What is my open rate now? What is my CTR now? What are my current engagement rates? How does it compare to last year? Are we above or below industry averages? What is our revenue now compared to last year?  The list can go on and on.  We are a society who has now been trained to finding out what is happening now and comparing it to the past.  We want the information at our fingertips and we ride the information wave as quickly and painlessly as we can.  The same goes for email programs.  Organizations want revenue now.  They want list growth immediately and they want to send as many emails now to their user base for fear that they will miss the opportunity to tell their subscribers their latest and greatest thing. What about the future? The hardest and most rewarding thing about running an email program is not only planning for the future, but executing on it.  Its...
Read More
New Facebook Feature Encourages Spamming

New Facebook Feature Encourages Spamming

AllFacebook.com reported last night - and Trendline Interactive has confirmed - that Facebook has added a tool called "Contact Importer for Pages" that gives the ability for Facebook page admins to upload a file in "Outlook, Constant Contact, .CSV, etc.." format to send invitations to their "Fans" (isn't that a Facebook term?) to "Like" them on Facebook. What that really means, is that any Facebook Pages admin can upload any list of email addresses, 5000 at a time, and Facebook will do 1 of 2 things: If Facebook has the email address attached to a profile, they user will receive suggestions for the Facebook Page on Facebook.com If Facebook doesn't have the address in it's 500+ million user database, Facebook will send...you guessed it...an email invitation. Yikes. Watch it unfold as we tested it: This Looks Like Trouble with a Capital T-R-O-U-B-L and E Facebook didn’t just give the keys to new and budding page admins with a slick new tool, it just handed the...
Read More
Turning it up to 11 at Trendline Interactive

Turning it up to 11 at Trendline Interactive

My first post as the newest member of Trendline Interactive was as hard to write as my first ever blog post on Email Marketing. How do you say everything you want to say in a few paragraphs? After a few false starts working through Jay Baer's Blog Post Worksheet (which I have given to numerous clients over the years and use myself to flesh out a post idea), I realized that this first post is more like an email marketing program. You can't say everything at once - you need a narrative. So, this is my story. I have spent the last 5 years working at eROI, a digital marketing company that grew out of an email marketing focused company called emailROI. Initially we were solely focused on email marketing campaigns - creative, HTML, content, analytics and execution. But, as we all know, email marketing is the gateway drug to the full brand experience online. Email is the handshake that leads to the...
Read More