TRANSPARENCY IS THE NEW GREEN

TRANSPARENCY IS THE NEW GREEN

The prospect of privacy legislation and oversight looms ever-larger in the world of digital media. While the form this takes has yet to be determined, the reality is that people and politicians are becoming more aware of widespread prospects for data harvesting. Self-regulation is all very well, but at a time when all electronic media are becoming more and more data-centric (even TV), the protestations of digital marketers and service-providers will likely become over-shadowed by the looming political football. Wherever you sit on the subject it seems a pretty safe bet that privacy (i)            is an issue that’s here to stay (ii)          is becoming a bigger factor in how we do business online, and (iii)         that some degree of legislation is going to get passed down sooner or later. So then, would legislation be the end of the world? The short answer is no.  Businesses would adapt – not to do so could politely be described as a failure of imagination. Adaptation may not – by its very...
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