“Tell A Friend” Email And The Lost Opportunity
All of us that are involved in the email industry know that running an email program is not easy. Email pundits and those at an arms length are always clamoring at the brand side folks about ways to improve their program thru relevancy (for the record, I despise that term) lifecycle email and these other ways to make your program "better". I especially get that since I ran programs for 10 years and always had to read about this sort of stuff and sometimes it drove me nuts. However, no matter how big or small the program I was involved with, I always took the time to take an inventory of all my email and how things worked when certain actions were triggered. Once I figured stuff out, I looked for ways to maximize revenue in anyway I saw fit.
The people who run or who are involved in company email programs consistently talk about 3 things when it comes to...
