Launching iOS apps from an Email Newsletter

Launching iOS apps from an Email Newsletter

The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message. Apps aren't going away anytime soon, so we need to figure out how to address them in our mobile email client strategy. This post will look at launching apps from emails in the iOS mail clients (iPhone, iPad, iPod). While it's not as easy as we would like it, it can be done. There are a few ways to achieve this, as URL aren't visible in apps, but they are in there in a mutant form. The most common way is a subdomain or custom URL or URL shortener. Normally in a domain configuration, this is achieved from the user agent in the browser and redirected to the app launcher shortcut (more on that in a second). Here's an example how Vevo uses this technique: Here is the Vevo share...
Read More
Mobile Email: Three Things To Consider Before You Get Started

Mobile Email: Three Things To Consider Before You Get Started

Smartphones are having a profound impact on email use. Smartphone sales are surging, and email is one of the most common items people use their smartphone to access. Only calling and texting are more common smartphone activities. According to U.K.-based research from e-Dialog, one in three consumers say they are accessing email more than ever -- in large part because their mobile phones provide them with ever-present access to email accounts. This is consistent with research I have conducted over the years here in the U.S. on behalf of ExactTarget. Smartphone manufactures have known for some time that email is the key to their success. Email was the driving force behind BlackBerry's early success, and improving on email user interfaces was a major pillar for both iPhone and Android when they launched. In June, fellow Email Insider Chad White shared that overall mobile penetration is in the teens, but that some brands are seeing 30% or more of their emails accessed on mobile devices....
Read More