The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message. Apps aren't going away anytime soon, so we need to figure out how to address them in our mobile email client strategy.
This post will look at launching apps from emails in the iOS mail clients (iPhone, iPad, iPod). While it's not as easy as we would like it, it can be done.
There are a few ways to achieve this, as URL aren't visible in apps, but they are in there in a mutant form. The most common way is a subdomain or custom URL or URL shortener. Normally in a domain configuration, this is achieved from the user agent in the browser and redirected to the app launcher shortcut (more on that in a second).
Here's an example how Vevo uses this technique: Here is the Vevo share...