The Email Marketers Holiday Survival Guide

The Email Marketers Holiday Survival Guide

It's here. If you are an email marketing newbie, welcome to hell for the next week month ...43 days (or more). If you are an email marketing veteran....here we go again. Yes...you guessed it...it's holiday time. Q4. End of the year. It's a mad dash to the finish for some and a time where companies and their futures are made or derailed. The days will be long and stressful and it seems like it will never end. While others are talking about what you should be doing to perfect your holiday campaigns, I am going to give you 11 practical tips on how to just survive it, from someone who has been where you're sitting: Stay Calm No matter how hard you try, no matter how much planning you think you have done, there will be changes and many of them.  My advice is to just roll with it and stay calm throughout the change process. Carry a Big Stick Use your knowledge of the program and metrics...
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Privacy Policy Changes Need Love Too.

Privacy Policy Changes Need Love Too.

In many organizations there tends to be a lot of moving parts in many areas of the company. One such moving part which doesn't seem to garner that much attention internally is when companies make changes to their privacy policy to better reflect their strategy as it relates to tracking and targeting. When changes are made, there usually isn't much fanfare and most of the time customers or subscribers are never informed. Given the time that we live in and the sensitivity around people's privacy and permission practices of organizations, it might be time for companies to buck up and inform their base of changes. This is especially important if you are making a substantive change to the last accepted policy such as the sharing of information with third parties. For companies that chose to inform their subscriber base, they are faced with multiple options in how to communicate it: Site - Organizations can add content to the site to make it...
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The October Trendie goes too….

The October Trendie goes too….

Over the last 13-15 months, many brands have been sending emails to build fans and followers in the social channels.  Social Experts and studies have confirmed that just because you have a large fan or follower base does not guarantee loyalty or even consistent brand awareness. Companies have sent and continue to send dedicated emails to have their subscribers "like" them on Facebook.  Some offer discounts. Some leverage big numbers (i.e.: Help us get to XX,XXX "likes") in their content.  Some have a social dedicated button in each email hoping to catch the eye of the subscriber. Others weave the "conversation" aspect of social media into their content, while others just simply use a combination of things to drive people to the social channels.  I can't comment on what works or what are the most successful campaigns since I am not privy to their numbers or to their strategic direction of the programs. I see a lot of email campaigns that are...
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