People Who Inspire and Challenge Me

People Who Inspire and Challenge Me

The last year has been awesome for me in so many ways.  First and foremost, Trendline has flourished thanks to our incredible customers and awesome employees.  There are so many people who have inspired both personally and professionally that I wanted to dedicate this post to them.  So without further adieu, here are the 21 people (in no particular order) who have motivated and challenged me in 2011. Morgan Stewart - Not only is he my business partner and friend, he has also taught me to be a better entrepreneur and has challenged the way I see things in the world. Loren McDonald - It seems like almost every week, I hear from Loren either on Twitter, Facebook, an article, a post to the Only Influencers where his wisdom and insight get me to think about email and social in a new light.  His passion and ideas make him like EF Hutton to me. Ryan Phelan - I like to...
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How to ask for a bigger email marketing budget

How to ask for a bigger email marketing budget

As companies are winding down their fiscal year by blasting out deals and trying to drive consumers to shop with them, there is this strange thing going on behind the scenes in email marketing departments: 2012 budgeting. As someone who has gone through quite a few budgeting exercises in his career, I can safely say that I have survived most of them with little bloodshed. There were some years where the email budget was not increased due to "other priorities", but there were other years where I simply did not do the best job I could at convincing others of the importance of getting more money to do what I wanted to do. Here are a few simple, yet often overlooked ways for my email marketing brethren to get more budget for 2012: Back up everything you want to do with realistic numbers.  CMO's and executive types love numbers. If you want to implement a lifecycle strategy which you know will bring...
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