Andrew Kordek…Down Under

Andrew Kordek…Down Under

Trendline's Chief Strategist Andrew Kordek hopped a bird (16 hours!) to New Zealand & Australia to scope out the email marketing scene down under and educate the business community on the power and potential of email marketing. We asked him to take some video and tell us about his travels. Stay tuned for more dispatches from Andrew here at the Trendline blog. Oy! (If you have some travel tips, send him a tweet @andrewkordek)...
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Meet Corey Bauer, The Newest Addition to the Trendline Team

Meet Corey Bauer, The Newest Addition to the Trendline Team

Welcome to the wonderful world of Corey. This is my first blog post for Trendline Interactive and… well… ever. So I hope you’re as excited for this as I am. I came to Trendline for the chance to help our clients improve their email programs and make sure their subscribers have positive interactions and lifetime value. Coming from the client side, I can understand the pain points our clients are experiencing as well as the daily ups and downs that go with the execution of their programs. Now, on the agency side, I can take a step back and look at how to improve processes as a whole. I’ve spent the last 8 years working in market research, internet marketing, database marketing and email strategy, most recently at Lands' End. With degrees in both IT and Marketing, I look to serve as a bridge between making things pretty (marketing) and making things work behind the scenes (IT). I’m either a really nerdy marketer or...
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Trendline Goes Down Under

Trendline Goes Down Under

At the time of this posting, I will be close to landing in Auckland, New Zealand to start a 2 week speaking and customer tour of New Zealand and Australia.  I was graciously invited by the folks at Marketing Impact and ExactTarget to take part in this 2 week adventure in email marketing and I cannot be more excited. Over the next 2 weeks, I will be posting both video and written blogs about my experiences and findings about all things email marketing. Stay tuned and get ready for some Kiwi and Aussie email fun....
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