Trendline will be LIVE from EIS

Trendline will be LIVE from EIS

Starting on Wednesday evening, Morgan and I will be attending The Email Insider Summit in Captiva.  The best and brightest email and digital marketers will be attending and I am super excited to meet and learn over the 3 day event. Throughout the event, we both will be tweeting and possibly blogging about the great learning's and takeaways that we see as critical to successful email programs.  I have been to EIS several times, but only in Utah, so I am excited to change the scenery. See you on the other side....
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The Best Marketing Advice I Ever Received, and the Best I Ever Gave.

The Best Marketing Advice I Ever Received, and the Best I Ever Gave.

  I had the distinct pleasure and honor of contributing to a new white paper that I would love for you to read and comment on.  It comes from our  friends and colleagues over at Silverpop and its called: The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their Wisdom. This white paper is packed with nuggets from some of the smartest people in the industry such as Scott Monty, Peter Shankman and Brent DuMars so as you imagine I am incredibly grateful to the Silverpop folks for including my contribution with some of these fine folks.  Some of the advice is stuff that you already know, but its a great refresher for all of us in this crazy industry. Thanks again Silverpop and I will catch you on the other side. You can down load the white paper here....
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Why the unsubscribe experience does not have to suck.

Why the unsubscribe experience does not have to suck.

I have a theory that I would like to share.  I have no data or studies to support my theory, but what I do have is evidence in the experiences that I have gone through while trying to unsubscribe from many brands over the years.  My assumption is that those of you reading this post have gone through your fair share of unsubscribe process' and in fact may have even created or revised a few in your days as a digital marketer. My theory is that a large portion of organizations fear the unsubscribe. They fear the number, the process and the permanent nature of the act.  With this mind, my theory is that most unsubscribe experiences suck, but I honestly believe that they don't have too.  In fact, I am willing to say that the unsubscribe experience at all brands should be a great one.  I say this because in some cases, it might be the last experience that people...
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