Are You Going To Be A Mail VIP?

Are You Going To Be A Mail VIP?

Apple will be releasing Mountain Lion and iOS 6 in July and in the fall respectively with some interesting changes to their mail.app client.  The feature is called VIPs and it will likely add another wrinkle or ask from the marketer to the subscriber who uses mail.app either on their desktop or iPhone. A VIP is any person that you designate as being important enough to have their messages treated differently by Mail.  You would designate someone as a VIP by clicking the star icon to the left of the person's name in any incoming or sent message.  Once this is done, you will notice that every message to or from that person/company now displays a star in message lists which will make it easier to find those messages.  Once you designate a sender as a VIP, that sender gets their own entry in a new VIPs section of Mail's Mailboxes sidebar. In addition to this feature, Mail will now include a...
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A Triggered Message That Defines Relevancy

A Triggered Message That Defines Relevancy

I absolutely love it when retailers get it right with relevancy.  We in the email industry always talk about become more relevant to the subscriber and the email below from Sears really captures the essence of being super targeted and ultra relative.  Let me explain why.  I live in Chicago and despite what you have heard, Chicago can get pretty hot in the Summer.  In fact over the last several days, it has been insanely hot here with temperatures in the mid 90's.  This is pretty rare for Mid-June, but it has really afforded my family some great pool time at night. During the height of this quick heat wave, I get the email from Sears which targets my area and acknowledges our heat plight in the subject line and then proceeds to try and sell me stuff all of which relate to summer and the heat.  Despite what you think of the Sears brand, you have to admit that this...
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Video Email Does Not Kill The Marketer – An Interview With Justin Foster of Liveclicker

Video Email Does Not Kill The Marketer – An Interview With Justin Foster of Liveclicker

One of the greatest things about my job is that I get to meet and speak with some really smart people and learn about technology.  Video is not new by any means in email, but Liveclicker is doing some awesome stuff around video commerce.  I had the chance to sit down with Justin Foster, the Co-Founder of Liveclicker and ask him a few very direct questions about video commerce and his vision for the future. (AK) Isn’t video in email dead?  Why are people doing video in email these days? (JF) Video in email was dead.  Now, thanks to new disruptions in the industry, video in email has a second shot at life.  The two mega-trends driving video in email are the rise of HTML5 video coupled with mass adoption of mobile mail clients, especially on iOS devices.  When paired with growing access to broadband and new tools enabling video in email, the time is better than ever for senders to consider...
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