Email Design for the Macbook Pro with Retina Display

Email Design for the Macbook Pro with Retina Display

After a month on my new Macbook Pro with Retina Display, "reading" about 300-400 HTML emails a day, I've got some early thoughts for you on the implications for email design on this new desktop paradigm. (Email Clients used for this post: Apple Mail, Outlook for Mac, Sparrow, and Webmail clients through Safari) It's not as bad as we thought. When the Retina Display made it's inevitable landing on the desktop in the new Macbook Pro, my first thought was not a positive one. Considering the limitations our draconian email client overlords have placed on email design, how could our emails look anything other than awful with an extra 3 million pixels thrown into the mix? Well, to use my favorite backhanded compliment, it's "actually not that bad". Sure there is a blurriness to certain types of images (we'll get to that), but the overall email experience doesn't suffer. The snappiness of the solid state drive (Photoshop opens in 2 seconds!) actually seems to...
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Surviving College Without A Mobile Phone? Are You Kidding?

Surviving College Without A Mobile Phone? Are You Kidding?

My time here at Trendline Interactive has been one of the most educational, challenging and enjoyable opportunities that I have engaged in during my college tenure. Before I continue, let me introduce myself. My name is Neil Tanner, and I was brought on to the Trendline team as a research intern this summer . As a college student surrounded by technology veterans I have learned that my perspective on email marketing is very different. The “Vets” scope of thinking is strongly influenced by using their past experience and present knowledge to determine the future. Because of my lack of hands on experience, I see this as a valuable learning opportunity for me to learn from the “Wise”. I also hope to give something valuable back to Trendline. As a young college student, who is being educated during the prime of the “Technology Boom”, I have an insightful and fresh perspective of the current state of technology and also the future. I have...
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Happy 4th of July.

Happy 4th of July.

I would like to take this opportunity from all of here at Trendline Interactive to wish all of you a very safe and happy 4th of July celebration.  Its hard to believe that 50% of the year has gone by and I am writing this 4th of July post, but it is.  As of this writing most of the country is in a terrible heatwave and we will be entering into the critical election months very shortly.  The summer is full swing at the Kordek household with almost daily trips to the pool and a seemingly endless supply of stuff to BBQ outside. As we take a moment this week to celebrate our freedom and spend time with those that we care a lot about, I would like to say thank you to a few people: To the employees of Trendline: Alex, Daniel, Michele, Odette, Cynthia, Neil, Corey, Jeremy and Jenn.  You guys rock and I could not be more proud...
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