Here at Trendline, we are very focused on making email and mobile work together. One key aspect of that is working with and launching apps from emails on popular smartphone operating systems like iOS and Android. When the iPhone 5 drops and iOS 6 adoption increases, email marketers will be happier than the Apple fanboys. The reason is Passbook, which email is going to play a huge role in.
The Facts: The iPhone was 21% of 105 million opens tracked by Litmus Email Analytics in August 2012
Here's how Apple describes Passbook:
"No more searching through your email or fumbling with paper printouts. Passbook keeps all your gift cards, coupons, passes, and tickets organized and at the ready."
The keyword there for us is "coupons", one of the main reasons people sign up for email programs. And it's most simplistic feature is adding a coupon.
Why is this a big deal for Email Marketers?
Passbook is a built-in App.
Email marketers send a lot of coupons, mainly...