Tips For Creating A Great Confirmation Email

Tips For Creating A Great Confirmation Email

We're pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started to see amongst companies who leveraged an email to either confirm my subscription or re-confirm (DOI) that I had subscribed with the call to action of wanting me to click to confirm. Whether you send a confirmation email or a DOI confirmation email (prior to my welcome or series of welcomes) here are a few tips that you should consider:   Brand It Don't send me an email asking me to click or confirm my subscription that looks like some IT guy created it at 2 am with little supervision from the marketing department. After all, this is my first interaction with you in email, so you...
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The Big Data Secret of SXSW Parties

The Big Data Secret of SXSW Parties

SXSWi is right around the corner.  It is *scary* close. As we run around frantically trying to plan meetings, add panels to our calendars, and get social strategies planned, we’re bombarded with party invites. How on Earth do we handle this problem?You might have guessed that this post has to do with data? Party data is confusing and overwhelming, much like Big Data. The title of this post is a pun: big (adjective) data (adjective) secret (noun) and Big Data (proper noun used as an adjective) secret (noun). We all have data problems, and in the grand scheme of things, shifting through SXSW data as an individual isn’t Big like tetrabytes per minute.However, it is a Big Data problem for brands to figure out how to incorporate data generated during SXSW into the Big picture? I don’t have the perfect answer, and the approach to handling this massive outlier-ish wave of data will differ for every company. My preferred approach for...
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