Being human in email is hard. Brands struggle to find the perfect combination of a value proposition, voice and their desired call to action in email. For years smart marketers have been trying to leverage social media and what it has taught us in email. When I speak with clients, or conferences and even webcasts I always reference the desire for companies to add a more humanized approach to email marketing because that is what social taught us. I often bring up examples of what brands do to move away from the buttons, the likes and focus on what people want, which is the ability for companies to speak with them instead of at them.
Selling In A Conversational Tone
While most subscribers still elect to receive email from brands because they want a good deal, they also crave for brands to know them and to speak with them about their products rather just force images with discounts. As humans w