There are two ways you can look at the practice of writing email subject lines:
An unforgiving onslaught of repetition under duress that drains your creativity and energy
An exciting and rewarding challenge that’s an opportunity to improve marketing and communication skills
Those of us who fall into the latter category hope that someday the stars will align and we will write the perfect subject line: 100% open, 100% click through, and 100% conversion. After years of writing and testing subject lines for all ends of the business spectrum, we’ve developed a unique method of creating subject lines called C.U.R.V.E. This new method improves your ability to write and test email subject lines effectively.
Using C.U.R.V.E. to Create Email Subject Lines
There are five parts to the C.U.R.V.E. method:
A good subject line should possess at least two of the five C.U.R.V.E. elements and at least one of those two elements needs to be Relevancy or Value. The goal of...