Top 5 Email Marketing Trends of the Year (so far)

Top 5 Email Marketing Trends of the Year (so far)

2014 has been an incredible year so far at Trendline. We are growing as an agency, and I am growing as an email marketer. While I’ve learned many things this year, I wanted to share with you the top 5 things (that I can discuss publicly) that have made me a better agency owner and a better email marketer. 5. Gmail grid view is a distraction It’s easy to get distracted by a shiny new trend or product — or in this case, the sexy beta version of Gmail’s grid view. Certainly it makes for well-attended webcasts and frequently read blog posts, particularly for frazzled marketers fearful of being left behind or left out of the inbox.When confronted with these new trends, consider the bigger picture. For instance, Gmail grid view is a beta test. Secondly, it might only be used by <1% of the Gmail-verse (most of whom, I would bet, are marketers themselves). So, spending all your time optimizing for grid view, when the majority of your subscribers...
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New Spamhaus DBL Codes

New Spamhaus DBL Codes

A couple of weeks ago, Spamhaus announced that they are introducing two new sets of return codes for its DBL that took effect on July 1st, 2014.  The first set of codes is to list all legitimate domains/senders that have been compromised, and the second set is going to be used to list malware domains and botnet C&C domains. Spamhaus said that this new information will help maintain DBL's goal of almost zero false positives, and will also give users of the DBL the ability to identify and remediate compromised users and websites. The key takeaway in all of this is that this data will be able to provide valuable insight as to whether Spamhaus thinks a domain is legit, but being abused to send spam, or if it indeed is just sending spam. Below you will find a chart from Spamhaus, which introduces the new codes and the replacements of the old ones. You can read all about the Spamhaus announcement here...
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Happy CASL Day!

Happy CASL Day!

Today CASL went into effect. Unless you have been living in a  bio-dome or off the grid for the last several years, you should be pretty familiar of what CASL is and how it will affect you. If not, you can learn more here and here. CASL does not only affect those businesses IN Canada, it affects businesses doing business in Canada. If you are still on the fence about what to do, drop us a line and let's chat. Last but not least, there are some companies not waiting around for implied consent to phase out. Below are two examples of companies sending out email to grab that elusive, explicit consent, and I am sure that I will be seeing a lot more cross my inbox very soon. So ... Happy CASL day, and may you obtain explicit consent on as many people as you can.   ...
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