
Email Marketing & Apple Watch
Email predates the web browser by decades, yet email marketing and the modern web were born together.Email's 30 year reign as a key part of every marketing plan is due to the fact that the web and email grew up together. Everyone understands the basic concepts: Send/reply to email address ... type URL to go to website. From a marketing perspective, they are tied together by a common element — the link.Emails are measured by how many times links are clicked. Websites are measured by page views. In tandem, they are measured by how much revenue they generate. They can blame each other, or share the blame. Either way, they are linked. (Pun intended!)As I process the Watch, I'm thinking not about how our designs will look miniaturized, but about our link — our shared lifeblood that we're measured by.After going through the demo and documentation multiple times, one thing is obviously missing. A web browser. I see many ways...