Email Marketing & Apple Watch

Email Marketing & Apple Watch

Email predates the web browser by decades, yet email marketing and the modern web were born together.Email's 30 year reign as a key part of every marketing plan is due to the fact that the web and email grew up together. Everyone understands the basic concepts: Send/reply to email address ... type URL to go to website. From a marketing perspective, they are tied together by a common element — the link.Emails are measured by how many times links are clicked. Websites are measured by page views. In tandem, they are measured by how much revenue they generate. They can blame each other, or share the blame. Either way, they are linked. (Pun intended!)As I process the Watch, I'm thinking not about how our designs will look miniaturized, but about our link — our shared lifeblood that we're measured by.After going through the demo and documentation multiple times, one thing is obviously missing. A web browser. I see many ways...
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Database and Email Marketing Guru Arthur Hughes Dies

Database and Email Marketing Guru Arthur Hughes Dies

I was saddened to learn that the email marketing community has lost the legendary Arthur Hughes.  I learned of his death from a colleague this morning and while I never met him, I did speak with Arthur a few years ago as we planned an email marketing workshop that never materialized.  I remember fondly our conversations around content for the workshop and his great disposition as well as knowledge around email and database mechanics was incredible. Arthur wrote what I would consider one of the best email marketing books ever written and if you had not had a chance to read it, I encourage that you go out and order it today.  This book is intense, but chock full of foundational email marketing nuggets so that anyone at any level could learn something.  You can find it here.  If you get through that and want to really sink your teeth into some database marketing goodness, I encourage you to order this...
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