The omnichannel shopper is demanding a few things, are you ready to respond?

The omnichannel shopper is demanding a few things, are you ready to respond?

Consumers are more connected to data than ever.  They have the ability to research any product they want at any time of the day and virtually just about anywhere there is a signal.  The power of information changes behaviors as well as expectations and a recent report by Displaydata confirms that there is a dynamic shift in how consumers in the US look at omnichannel shopping.  There are a few interesting stats and an infographic below that truly shows what consumers think. 97% of consumers shop online because of the convenience and the belief that they are getting a better deal from a wider choice of products. However, the store still wins out, because over 83% of US consumers still make most of their purchases in stores, but a whopping 85% of consumers in the US will do some form of web-based research before visiting that store. Despite the preference for in-store purchases, Displaydata found that there we some specific...
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Hiring and interviewing

Hiring and interviewing

As we continue to grow at Trendline and position ourselves for 2015, I have found myself interviewing a lot of people over the last several months.  We interview “in reverse” here, meaning that I make it a point to spend first at least 30 minutes with each and every qualified candidate, usually over the phone.  This helps me gauge their personality and see if they truly embody the culture of passion, collaboration, and commitment to client success that all of our people do.  I ask very "interesting" and sometimes direct questions of candidates, who often say that my interview was one of the most unique ones they have ever experienced. I take this approach because, if they pass my initial sniff test for personality compatibility, I can safely pass them on to the hiring manager, who will then get a more in-depth sense of their skill set. I won’t give away all of our secrets to hiring great people, because it’s...
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