The omnichannel shopper is demanding a few things, are you ready to respond?
Consumers are more connected to data than ever. They have the ability to research any product they want at any time of the day and virtually just about anywhere there is a signal. The power of information changes behaviors as well as expectations and a recent report by Displaydata confirms that there is a dynamic shift in how consumers in the US look at omnichannel shopping. There are a few interesting stats and an infographic below that truly shows what consumers think.
97% of consumers shop online because of the convenience and the belief that they are getting a better deal from a wider choice of products.
However, the store still wins out, because over 83% of US consumers still make most of their purchases in stores, but a whopping 85% of consumers in the US will do some form of web-based research before visiting that store.
Despite the preference for in-store purchases, Displaydata found that there we some specific...
