Seven Deep Thoughts On Email Marketing for February

Seven Deep Thoughts On Email Marketing for February

I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you. Perhaps some of them will spawn a discussion at the office or in an email community. 1. The time you spend thinking of excuses for why you are not testing could be spent thinking about tests to execute and implement. 2. People have been predicting the imminent death of email marketing for years. I wonder how many of these folks have bought something or been influenced in some way by an email in the last 12 months. 3. Has there ever been a legitimate email about Viagra? If so, was it flagged as spam? 4. If someone signed up for your email program and never engaged in a single email, does creating a re-engagement program make sense? 5. Do spammers have business cards and,...
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5,720 Emails and a 99.74% Error-Free Rate

5,720 Emails and a 99.74% Error-Free Rate

Trendline has been a strategic email-marketing agency since its inception in 2010. We have quietly grown over the years to more than 40 people, and 2015 was an incredible year. One area of tremendous growth in 2015 was the quantity of campaigns we sent. As an agency, we sent out 5,720 email campaigns for all of our clients, with a 99.74% error-free rate.  This was up from 2014, when we sent 3,694 emails with a 99.64% error-free rate. We have a dedicated Quality Assurance (QA) Team in our Austin office who perform multipoint checks on every single email before it is delivered to the client or the “Send” button pushed.  The process by which we do this is top secret and rigid. Our new QA team members go through almost 3 months of training before ever being allowed to give the green light to send. Sending one error-free email seems easy enough. But sending 5,720 emails, most with dynamic content and multiple links,...
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