QA Q&A — Sophie Schweitzer

QA Q&A — Sophie Schweitzer

15 Questions with Trendline's Senior QA Coordinator   What was the deciding factor in you coming to Trendline? My degree is in Marketing, but I wasn’t sure what path I wanted to take in that field. When I read about the QA position at Trendline, I realized that a lot of my strengths lined up with the QA role. Actually, I have been inadvertently QA’ing my whole life. I’m the type of person who gets excited when they notice typos in books or errors in movies. I even found a typo in these questions :). Once I met and interviewed with some of the team at Trendline and learned more about the company culture, I knew that Trendline would be a great place to begin my career, learn about a new industry, and utilize my perfectionist tendencies. 5,720 emails QA'd last year!!? That is amazing ... did you see every one of them? It sure does feel like it! But no, we split the workload...
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Email Is Not Having a Resurgence, Dammit!

Email Is Not Having a Resurgence, Dammit!

I am sick and tired of reading and hearing about how email marketing is making a comeback in digital marketing this year. Many publications are hailing the “rebirth” of email, but the truth of the matter is, it never left. In fact, it’s been strong for many years, but people haven’t paid attention because they have been focused on the prettier girl at the dance. Now that they have dated her and found out she wasn’t “all that,” it’s now back to the old steady — email. People are starting to realize that email won’t cheat on you. In fact, when done right, nothing can beat its impact to brand awareness and ROI. As an email agency owner, I have seen it happen with our customers time and time again. When they invest time, resources, patience, and — above all — money in their programs, the dividends are huge. Trendline has 40 passionate email marketers who design, execute, and report on complex strategies across thousands of campaigns...
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