15 Questions with Interactive Designer Becca Pierpoint

15 Questions with Interactive Designer Becca Pierpoint

Design involves far more than just making something look nice. And designing emails is an art form unto itself. Just ask Becca, one of the interactive designers in TLi's Portland office. What does an interactive designer do? Basically, I design the emails you interact with in your inbox! While I’m not necessarily creating a literal email, I’ll mock up in Photoshop what the email will look like. I make sure the email is not only excellent on a visual level, but I also form a narrative with my layout that will bring to life the client’s goals for the project. Tell us about how you came to work here at Trendline?  What motivated you to want to work on email? I started working here when I moved to Portland and needed a new job. I loved the idea of working in email because it’s a fast-moving environment. You spend two weeks on a project, rather than six months or year. This is exciting and...
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Trendline Interactive Expands as Demand for Email Marketing Expertise Increases

Trendline Interactive Expands as Demand for Email Marketing Expertise Increases

Full-service email marketing agency adds 14 employees to industry-leading team, including former CareerBuilder marketing leader AUSTIN, Texas – August 16, 2016/PRWEB – Trendline Interactive, an independent full-service email marketing agency has added Scott Burdsall as Director of Email Strategy to its industry-leading strategy team. Burdsall, who spent the past five years leading the customer email marketing team at CareerBuilder, is the latest of fourteen new hires made this year by Trendline Interactive. “Companies are looking for specialists who understand the email channel,” said Morgan Stewart, Trendline Interactive’s Co-Founder and CEO. “While email is often seen as a high-ROI marketing channel, this potential frequently goes untapped as companies struggle to stand out in consumers’ inboxes. Identifying and recruiting top talent such as Scott is key to consistently delivering results for our clients.” “I look forward to working with the team to create great customer experiences and drive high ROI for our clients,” Scott commented. “Industry recognition as well as regular referrals from existing customers fuel our growth,”...
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Gmail Authentication Alerts: Everything You Need to Know

Gmail Authentication Alerts: Everything You Need to Know

Gmail Authentication Alerts: Everything You Need to Know Changes to Gmail Authentication Alerts Following updates to gmail authentication alerts is important because Gmail continues to play an important role in every organization’s email marketing program. In fact, Gmail has 900 million worldwide users which means they could be the largest domain in your database right now. In a not-so-sudden move, the Gmail team is pushing a live change this week that will help the Gmail user identify whether or not the email is authenticated by altering the avatar. If sender authentication fails, Gmail will replace the avatar with a big red question mark.   This question mark warns the subscriber that the email may be unsafe and may have originated from an untrusted source. In addition, Google will also add safe-browsing precautions in to Gmail. These are the same safe-browsing precautions which have existed in Chrome for some time. This means that if a Gmail user attempts to click on a link in an email...
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