The Best Day and Time to Send Email Is…

The Best Day and Time to Send Email Is…

The Best Day and Time to Send Email Is… It’s been two years since I wrote this post poking fun at all the different statistics (and quotes) regarding the best day and time to send email, and how utterly ridiculous it would be to try to make heads or tails of all the conflicting information. It’s 2016, and my position on this very topic remains the same. However, I would love to put this matter to rest once and for all, so:   Dear Email Marketing Colleagues, Let’s stop asking what the best day and time to send an email is, and let’s focus on figuring it out for your organization (which, by the way, is unique even among your competitors). People read email on a train, in the bathroom, in line waiting at the store, at night in bed, at a bar while drunk, in a movie theater, at a funeral, while hiking in the mountains, feeding a baby, playing with their dog, listening...
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Trendline Interactive scores big again in the 2016 Email Marketing Agency Buyer’s Guide

Trendline Interactive scores big again in the 2016 Email Marketing Agency Buyer’s Guide

Full service email marketing agency exceeds expectation and scores higher than their peers in the area of analytics. AUSTIN, Texas – September 7, 2016 – Trendline Interactive, a full service email marketing agency, was a proud participant in the second annual Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG) this week. Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle. Of particular interest to marketers the report addressed top considerations when selecting an email marketing agency, average hourly rates, agency customer satisfaction ratings, ranking those most qualified to meet marketer demands. According to the independent report, Trendline Interactive demonstrated “unmatched expertise in the email channel,” performing especially well in Account Management, Strategy, and Creative. Additionally, the agency was recognized for their ability to deliver quality, with a rolling 12 month error-free rate of 99.63 percent, which should be peace of mind for...
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Meeting Enterprise Marketer Demands, with Unmatched Email Expertise

Meeting Enterprise Marketer Demands, with Unmatched Email Expertise

Meeting Enterprise Marketer Demands, with Unmatched Email Expertise Trendline Interactive was a proud participant in the second annual Email Marketing Agency Buyer’s Guide 2016, published by The Relevancy Group (TRG). Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle. Of particular interest to marketers the report addressed top considerations when selecting an email marketing agency, average hourly rates, agency customer satisfaction ratings, ranking those most qualified to meet marketer demands. According to the independent report, Trendline Interactive demonstrated  “unmatched expertise in the email channel,” performing especially well in Account Management, Strategy, and Creative. Additionally the agency was recognized for their ability to deliver quality, with a rolling 12 month error-free rate of 99.63% which should be peace of mind for any email marketer looking for a reliable partner. The Buyers Guide highlighted specific services considered valuable to Enterprise organizations, and detailed the best agency options. Three of the...
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How Much Does It Cost to Hire an Email Marketing Agency?

How Much Does It Cost to Hire an Email Marketing Agency?

How Much Does It Cost to Hire an Email Marketing Agency? One of the questions I consistently hear during the first call with a prospective client is, “How much does an email agency cost?” or “How do email agencies structure their fees?” In reality, price is an important screener for both parties. Email Marketing Agency Costs: The Buyer's Side For the buyer, it’s important to know if the budget is enough to hire a full-service email-marketing firm. More importantly, they should investigate the value and experience they can expect for their investment. Options exist for marketers seeking email help at rock-bottom prices, but a quality full-service agency isn’t likely to discount its prices to match these low-price providers—for several reasons. First, demand for experienced email marketers remains high. Second, quality email agencies must employ experienced email marketers to deliver for their clients. Third, experienced email marketers command highly competitive salaries, which translates directly into hourly rates. Instead of lowering prices, quality email agencies partner with their clients to...
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