
The Best Day and Time to Send Email Is…
The Best Day and Time to Send Email Is…
It’s been two years since I wrote this post poking fun at all the different statistics (and quotes) regarding the best day and time to send email, and how utterly ridiculous it would be to try to make heads or tails of all the conflicting information.
It’s 2016, and my position on this very topic remains the same. However, I would love to put this matter to rest once and for all, so:
Dear Email Marketing Colleagues,
Let’s stop asking what the best day and time to send an email is, and let’s focus on figuring it out for your organization (which, by the way, is unique even among your competitors). People read email on a train, in the bathroom, in line waiting at the store, at night in bed, at a bar while drunk, in a movie theater, at a funeral, while hiking in the mountains, feeding a baby, playing with their dog, listening...